Top Marketing Strategies for VeroSkills

VeroSkills User Persona

Name:

Aisha Hassan

Age :

28

Gender :

Female

Occupation :

Program Coordinator

Industry :

Non-profit

Education :

Master's Degree, International Development

Preferred platforms

GOALS

• Secure funding and partnerships to expand coding programs for refugees in her organization
• Increase the number of refugee graduates who successfully transition into tech jobs
• Streamline the administrative processes of tracking student progress and reporting to donors

Frustrations

• Struggling to find effective and affordable tech training programs for refugees
• Facing challenges in connecting qualified refugee graduates with potential employers
• Dealing with time-consuming paperwork and reporting requirements for program management

Name:

Mark Thompson

Age :

42

Gender :

Male

Occupation :

CTO

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Recruit skilled software engineers who bring diverse perspectives and experiences to his company
• Reduce hiring costs and time-to-hire by accessing a pre-vetted talent pool of qualified candidates
• Enhance his company's social impact by contributing to refugee workforce development

Frustrations

• Facing difficulties finding qualified software engineers to fill open positions
• Spending significant time and resources on screening and interviewing candidates
• Lacking access to diverse talent pools in traditional tech recruiting channels

Name:

Omar Khaled

Age :

31

Gender :

Male

Occupation :

Refugee, former English teacher

Industry :

Education

Education :

Bachelor's Degree, English Literature

Preferred platforms

GOALS

• Acquire in-demand coding skills to start a new career in the tech industry
• Gain practical experience through an apprenticeship program to build his portfolio
• Secure a stable and well-paying job to support himself and his family

Frustrations

• Facing language barriers and cultural differences that make it difficult to adapt to a new country
• Lacking professional networks and connections in the tech industry
• Feeling overwhelmed by the vast amount of information and resources available online for learning to code

VeroSkills Geographic and Demographic Insights

Geographic Insights: VeroSkills' top markets are in countries with significant refugee populations, particularly Jordan and Lebanon. They also see potential in Turkey, Germany, and the United States.

Demographic Insights: VeroSkills' primary target audience are young adults aged 25-34, predominantly male, reflecting the demographics of refugees pursuing tech careers.

VeroSkills Socio-economic Profile

Household and Income Insights: Target users typically belong to households of 2-4 people with predominantly medium income levels, aligning with the socio-economic background of many refugees.

Educational and Employment Insights: A significant portion of VeroSkills' target audience are unemployed individuals, with the majority having some university or college education, highlighting their need for retraining and career transition support.

VeroSkills Behavioral Insights

Interest-Based Insights: VeroSkills' audience is interested in technology news, career development, global affairs, humanitarian aid, online learning, coding, and job searching.

Technology and Social Media Usage: VeroSkills' target users primarily use YouTube, LinkedIn, and Facebook, accessing content on a mix of desktops and Android devices.

VeroSkills Top Competitors