Verenia's target audience consists of manufacturing and distribution companies, particularly those dealing with highly configurable or complex products. This includes businesses involved in industries such as industrial equipment, machinery, automotive parts, electronics, building materials, and potentially even custom-made consumer goods. Within these companies, the target audience extends to various departments, including sales teams struggling with complex configurations and manual quoting, IT departments looking for robust and integrable solutions, and operations or finance departments seeking to reduce errors and improve efficiency. The company's messaging frequently highlights benefits for both B2B and B2C sales processes, suggesting they cater to a broad spectrum of companies within these sectors that require CPQ (Configure, Price, Quote) and eCommerce functionalities. The ideal client is likely an established company that has outgrown manual processes or legacy systems and is ready to invest in advanced sales and quoting automation to gain a competitive edge and scale their operations efficiently.