The target audience for Venture Outdoors encompasses residents of the Pittsburgh metropolitan area and surrounding regions, including Allegheny County and neighboring counties. This includes individuals of all ages and skill levels, from beginners to experienced outdoor enthusiasts. Specifically, it targets urban and suburban dwellers looking for accessible outdoor recreation opportunities close to home. Families with children are a significant segment, as the organization offers family-friendly events and educational programs. Young professionals and adults seeking social connections and healthy lifestyle choices through outdoor activities are also a key demographic. Additionally, corporate groups, schools, and community organizations in the Pittsburgh area seeking unique team-building, educational, or wellness programs are part of the target audience. The organization's focus on inclusivity suggests they aim to attract a diverse audience, including people of varying physical abilities, economic backgrounds, and racial/ethnic groups, ensuring that outdoor recreation is accessible to everyone. Marketing efforts would likely focus on local community events, online platforms, and partnerships with local businesses and organizations to reach this geographically concentrated yet demographically diverse audience.