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Valley Regional Transit Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Boise State Student
Education: Bachelor's Degree (in progress)
Age: 22
Gender: Male
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 19
Gender: Female
Occupation: High School Student
Education: High School (in progress)
Aisha Rahman
Goals
- Successfully complete all academic assignments and excel in her studies
- Maintain an active social life and connect with friends on campus
- Minimize daily transportation costs to save money for other necessities.
Pain Points
- Unexpected bus delays causing her to be late for classes or appointments
- Limited late-night transit options affecting her social plans or study sessions
- The cost of transportation eating into her already tight student budget.
Valley Regional Transit Geographic Distribution
VRT primarily serves the Treasure Valley in the United States, focusing on local community mobility. All operations are concentrated within this single region.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primarily serving low to medium-income households, including individuals and small families, often without personal vehicles, seeking affordable transit.
Employment Status
Income Distribution
Education Level
Valley Regional Transit Behavior Analysis
Behavior Profile
Device Breakdown
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