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VaBroom Target Audience

User Segments

Age: 35

Gender: Female

Occupation: Elementary School Teacher

Education: Master's Degree, Education

Age: 42

Gender: Male

Occupation: IT Consultant

Education: Bachelor's Degree, Computer Science

Age: 29

Gender: Female

Occupation: Registered Nurse

Education: Associate Degree, Nursing

Sarah Chen

Sarah Chen

Age: 35
Gender: Female
Occupation: Elementary School Teacher
Education: Master's Degree, Education
Industry: Education
Channels: FacebookInstagramYouTube

Goals

  • Efficiently manage household chores to free up time for family activities
  • Maintain a clean and organized home environment for children's health and well-being
  • Find practical tools that simplify daily tasks and reduce physical strain.

Pain Points

  • Constant mess and dirt from kids making it hard to keep floors clean
  • Time-consuming cleaning routines that cut into family time
  • Difficulty bending and kneeling due to backaches after a long day at work.

VaBroom Geographic Distribution

Primarily focused on the US market due to Shark Tank exposure. There's potential for expansion into other developed markets like Canada, UK, Australia, and Germany.

Top Countries

United States flag

United States

80%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often mid-income, living in medium to larger households, reflecting families and pet owners needing efficient cleaning solutions.

Employment Status

Income Distribution

Education Level

VaBroom Behavior Analysis

Behavior Profile

Convenience
Efficiency
Time-Saving
Reduce_Physical_Strain
Quick_Clean-ups
Online_Shopping
Home_Improvement
Pet_Care
Health_Wellness
Early_Adopters
Social_Proof
Gift-givers
YouTube_Users
Facebook_Users
Instagram_Users
Desktop_Usage
Android_Usage

Device Breakdown

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