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VaBroom is a company that designs, manufactures, and sells the VaBroom, an innovative 2-in-1 cleaning tool combining a broom and a vacuum. Featured on ABC's Shark Tank, their primary product aims to simplify cleaning by eliminating the need for dustpans and cords. The company appears to operate primarily online, with a strong focus on digital marketing and e-commerce.
Company : VaBroom
Industry : Home Cleaning AppliancesConsumer ElectronicsHousehold Products
VaBroom Key Value propositions
VaBroom Latest news
VaBroom | The Original 2-In-1 Sweeper with Built-In Vacuum
VaBroom is a smart broom with built-in high powered suction that eliminates dust pans and bending over.
S13E11 Episode Discussion - Vabroom : r/sharktank
Jan 15, 2022 ... Skip to main content S13E11 Episode Discussion - Vabroom : r/sharktank ... Gaming News & Discussion ... A broom with a built-in vacuum. https:// ...
Guarantee & Return Policy – VaBroom
Guarantee and Return Policy Your satisfaction is important to us and is 100% Guaranteed. If you are dissatisfied with any merchandise for any reason, ...
Campus Map - Old Dominion University
Methany Baseball Fac. Monarch Hall. Monterey House. Motorsports - MOTOR. Navy Rotc. Newport News House ... Norfolk,VA 23529 ... major, and meet current students.
VaBroom SWOT Analysis
Strengths
Innovative product design.Strong online marketing.Lightweight and easy to use.
Weaknesses
Limited brand awareness.Reliance on online sales.Dependence on single product.
Opportunities
Expand product line for home cleaning.Target aging population and healthcare facilities.Partner with retailers for wider distribution.
Threats
Competition from established brands.Economic downturn impacting consumer spending.Negative customer reviews.
Top Marketing Strategies for VaBroom
Value-Based Pricing Implementation
This strategy focuses on communicating the value proposition of the VaBroom to potential customers, justifying the price point and highlighting its advantages over traditional cleaning tools. This can increase perceived value and encourage more customers to invest in the product.
VaBroom User Persona
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Preferred platforms
GOALS
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VaBroom Geographic and Demographic Insights
Geographic Insights: VaBroom's primary market is the US, followed by Canada. Other potential markets include the UK, Australia, and Germany.
Top Countries
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: VaBroom appeals to a wide age range, with a slight skew towards females. The product's convenience resonates with various demographics.
Age Distribution
Gender Distribution
VaBroom Socio-economic Profile
Household and Income Insights: VaBroom targets households of 1-4 people across a range of income levels, with a primary focus on middle-income consumers.
Educational and Employment Insights: VaBroom's target market includes a high percentage of employed individuals and those with university or college degrees.
Households Size
Income Distribution
Education Level
Employment Status
VaBroom Behavioral Insights
Interest-Based Insights: The ideal VaBroom customer is interested in home improvement, technology gadgets, and efficient cleaning solutions that simplify their lives.
Technology and Social Media Usage: VaBroom users embrace technology and are active on social media platforms like YouTube, Instagram, and Facebook.
Interests
Device Breakdown
Social Media Usage
VaBroom Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Swiffer | 40% | Cleaning Products, Disposable Cleaning Tools, Floor Care |
| Dyson | 35% | Cordless Vacuums, High-End Appliances, Innovative Technology |
| Shark | 25% | Affordable Cleaning Appliances, Upright Vacuums, Carpet Cleaning |
