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Uwill Target Audience

User Segments

Age: 17

Gender: Female

Occupation: High School Student

Education: High School

Age: 20

Gender: Male

Occupation: College Student

Education: Bachelor's Degree (in progress)

Age: 22

Gender: Female

Occupation: College Student

Education: Associate Degree

Maya

Maya

Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Industry: Student Life
Channels: TikTokInstagramYouTube

Goals

  • To successfully navigate college applications and secure admission to her preferred university
  • To maintain strong academic performance while balancing extracurricular activities and personal life
  • To foster healthy relationships with friends and family, and build a supportive social network.

Pain Points

  • Feeling overwhelmed by academic pressure and the expectations of parents and teachers
  • Struggling to manage stress and anxiety related to future plans and social dynamics
  • Difficulty finding reliable and accessible mental health support that understands her unique challenges.

Uwill Geographic Distribution

Uwill's core market is the United States, serving 50 states. It has a growing international presence across 40 countries, with a focus on English-speaking and developed nations.

Top Countries

United States flag

United States

90%
Canada flag

Canada

2.5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users vary in household size, from individuals to families. Income levels are predominantly medium to high, as services are institution-subsidized.

Employment Status

Income Distribution

Education Level

Uwill Behavior Analysis

Behavior Profile

Teletherapy
Choice
Immediacy
Accessibility
Personalization
Crisis Support
Wellness Programming
Online
Confidentiality
Seeking Help
Digital Engagement
Proactive Health
Mobile Access
Social Media Usage
Data Analytics
Integration
Stigma

Device Breakdown

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