UpViral's target audience encompasses a broad range of businesses and individuals involved in digital marketing and online growth. This includes e-commerce businesses aiming to increase sales and customer acquisition through product giveaways and referral incentives. It also targets SaaS companies looking to expand their user base and generate leads for new product launches or feature announcements. Digital marketing agencies are another key segment, as UpViral provides a tool they can use to deliver high-ROI campaigns for their clients. Furthermore, content creators, bloggers, and influencers seeking to rapidly build their audience and engagement through viral content sharing are a good fit. Essentially, anyone who wants to leverage the power of virality, referrals, and contests to achieve their marketing objectives without relying solely on paid advertising channels falls within their target audience. They are looking for a complete solution to automate and track their viral marketing efforts.