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The Digital Marketing Technology industry is experiencing rapid growth, driven by increasing digital transformation, e-commerce expansion, and the continuous need for businesses to acquire and retain customers online. Automation, AI, and data analytics are becoming central to effective marketing strategies, with a strong emphasis on personalized and targeted campaigns. Viral marketing and referral programs are gaining traction as cost-effective alternatives to traditional advertising.
Total Assets Under Management (AUM)
Digital Advertising Spending in United States
~300 billion USD (approx)
(15-20% CAGR)
- Increased mobile advertising adoption.
- Growth in social media advertising.
- Rise of video advertising formats.
650 billion USD
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