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Lead Mapper Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Sales Manager

Education: Master's Degree

Age: 45

Gender: Male

Occupation: Regional Sales Director

Education: Master's Degree

Age: 33

Gender: Female

Occupation: Business Development Manager

Education: Bachelor's Degree

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Sales Manager
Education: Master's Degree
Industry: Sales Management
Channels: LinkedInYouTubeFacebook

Goals

  • To significantly reduce team driving time and associated fuel costs
  • To increase the number of successful client meetings per sales representative
  • To gain better visibility and control over team field activities and performance.

Pain Points

  • Inefficient route planning leading to wasted time and resources for the sales team
  • Lack of accurate data and insights to optimize sales territories
  • Difficulty in tracking and evaluating individual sales representative's field productivity.

Lead Mapper Geographic Distribution

The primary market is the US and Canada, comprising 75% of users. Other significant markets include the UK, Australia, and Germany, indicating a focus on developed economies.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

6%
Germany flag

Germany

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users tend to be in 2-4 person households, indicating established professionals. Income levels skew towards medium and high, reflecting their professional roles.

Employment Status

Income Distribution

Education Level

Lead Mapper Behavior Analysis

Behavior Profile

Tech-savvy
Data-driven
Results-driven
Mobile App User
CRM Integration
Free Trial User
Workflow Integration
Efficiency Seeker
Problem Solver
Productivity Tool User
Continuous Improvement
On-the-go Management
Transparent Pricing
Decision-making Friction
LinkedIn User
YouTube Engagement
Desktop Preference
Operational Efficiency
Sales Strategies
Professional Development

Device Breakdown

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