Lead Mapper : Market and Competitor Analysis

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www.valueselling.com

Lead Mapper is a route planning and territory management software that helps businesses optimize their field sales operations. It enables users to create optimized routes, manage territories, track team performance, and find new leads. The software offers a 7-day free trial and charges $14 per user per month for access to all features.

Company : Lead Mapper

Industry : Field Sales SoftwareRoute OptimizationTerritory Management

Major Markets

United States

Germany

United Kingdom

Key Competitors

Spotio

Badger Maps

SalesRabbit

Lead Mapper Key Value propositions

Route Optimization

Territory Management

Lead Generation

Sales Force Efficiency

Lead Mapper Latest news

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11 hours ago ... Hey everyone, I'd love to hear your thoughts on our new website! Thanks in advance! https://leadmapper.upfazt.com/

Lead Mapper App Integration - Pipedrive Marketplace

Lead Mapper. interactive features. Lead Mapper. by Upfazt. Sign up to install. In Attract new leads, Communicate with leads, Support my customers, Other use ...

Lead Mapper

Feb 15, 2024 ... Skip to main content. Chrome Web Store logo Chrome Web Store ... upfazt. Size. 217KiB. Languages. English. Developer. Email. h337mail@gmail ...

Lead Mapper SWOT Analysis

Strengths

User-friendly interface for easy route planning.Real-time tracking and reporting for better team management.Integrates with CRM systems for streamlined workflows.

Weaknesses

Limited brand awareness compared to established competitors.Reliance on accurate data for optimal route suggestions.Pricing might be a barrier for smaller businesses.

Opportunities

Expand into new markets and industries with similar needs.Develop partnerships with CRM and sales automation providers.Offer customized solutions for specific industry verticals.

Threats

Competition from well-established field sales software companies.Data privacy concerns and regulations.Economic downturn impacting sales and budgets for software solutions.

Top Marketing Strategies for Lead Mapper

Content Marketing Focused on Sales Efficiency

Create valuable content, such as blog posts, guides, and webinars, that showcase how Lead Mapper helps sales teams boost their productivity and save time. This will attract potential customers seeking solutions to their field sales challenges and establish Lead Mapper as a thought leader in the industry.

Strategic Partnerships with Complementary Software Providers

Partner with companies offering CRM systems, lead generation tools, or other software solutions relevant to field sales. This collaboration will allow Lead Mapper to reach a wider audience and provide integrated solutions for businesses with complex sales workflows.

Leverage Free Trial and Demo to Drive Conversions

Promote the free trial and offer personalized demos highlighting the key features and benefits of Lead Mapper. This hands-on experience will allow potential customers to see how the software can improve their operations and increase their likelihood of converting into paying subscribers.

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Lead Mapper User Persona

Name:

John Miller

Age :

35

Gender :

Male

Occupation :

Regional Sales Manager

Industry :

Pharmaceuticals

Education :

MBA, Marketing

Preferred platforms

GOALS

Maximize his team's sales figures by ensuring they are visiting the right clients and prospects efficiently
Identify and target new leads within his team's territories to expand their client base and increase market share
Improve the productivity and efficiency of his team by reducing time spent on administrative tasks and travel, allowing them to focus on selling.

Frustrations

Dealing with inefficient routing that wastes his team's time and reduces the number of client visits they can make
Lack of visibility into his team's activities in the field, making it difficult to track their progress and provide support
Struggling to identify and target new leads effectively, leading to missed opportunities for growth.

Name:

Sarah Lee

Age :

28

Gender :

Female

Occupation :

Field Sales Representative

Industry :

Technology

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Achieve and exceed her monthly sales quota by effectively managing her time and client visits
Build strong relationships with her clients by providing excellent service and becoming a trusted advisor
Continuously improve her sales skills and product knowledge to stay ahead of the competition and provide valuable insights to her clients.

Frustrations

Spending excessive time on manual route planning, which takes away from valuable selling time
Difficulty in visualizing her territory and identifying potential leads, hindering her ability to maximize sales opportunities
Feeling overwhelmed with administrative tasks and reporting requirements, limiting her time for client interactions and sales activities.

Name:

Mark Thompson

Age :

42

Gender :

Male

Occupation :

Sales Team Lead

Industry :

Consumer Goods

Education :

Master's Degree, Business Management

Preferred platforms

GOALS

Develop and implement effective sales strategies that align with the company's overall business objectives and drive revenue growth
Mentor and coach his team members to enhance their sales skills, improve performance, and foster a positive and results-oriented team culture
Stay informed about industry trends, competitor activities, and emerging technologies that could impact their sales strategies and market position.

Frustrations

Facing challenges in tracking the effectiveness of different sales strategies and making data-driven adjustments to optimize results
Dealing with inconsistent reporting and data collection from his team members, making it difficult to get a clear picture of their performance and identify areas for improvement
Experiencing difficulty in keeping his team motivated and engaged, especially when faced with challenging sales targets or market conditions.

Lead Mapper Geographic and Demographic Insights

Geographic Insights: Lead Mapper sees the majority of its users in the United States, followed by Germany and the United Kingdom. Canada and Australia represent significant but smaller markets.

Top Countries

United States
35%
Germany
15%
United Kingdom
10%
Canada
8%
Australia
7%

Demographic Insights: Lead Mapper's primary user base falls between ages 25-44, with a slightly higher male representation. This aligns with typical demographics in sales roles.

Age Distribution

Gender Distribution

Lead Mapper Socio-economic Profile

Household and Income Insights: The majority of Lead Mapper users belong to households of 3-4 people with medium income levels, suggesting a target audience of established professionals.

Educational and Employment Insights: Lead Mapper users are primarily employed full-time, with a strong majority holding a university or college degree. This indicates a focus on educated professionals.

Households Size

Income Distribution

Education Level

Employment Status

Lead Mapper Behavioral Insights

Interest-Based Insights: Lead Mapper users are interested in technology, business news, sales techniques, travel, productivity hacks, industry events, and networking.

Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and Facebook, primarily accessing the platform on desktop and Android devices. This suggests a tech-savvy audience.

Interests

TechnologyBusiness NewsSales TechniquesTravelProductivity HacksIndustry EventsNetworking

Device Breakdown

Social Media Usage

Lead Mapper Top Competitors

Competitor	Estimated market share	Top domains
Spotio	25.5%	Field Sales Automation, Route Planning, Sales Engagement
Badger Maps	22.5%	Sales Route Planning, Territory Management, CRM Integration
SalesRabbit	18%	Door-to-Door Sales, Lead Management, Field Sales CRM

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