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UNESCO World Heritage Centre Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Digital Content Creator

Education: Master's Degree, Media Studies

Age: 32

Gender: Male

Occupation: University Researcher

Education: Master's Degree, History

Age: 25

Gender: Female

Occupation: Sustainable Tourism Coordinator

Education: Bachelor's Degree, Environmental Studies

Maya Singh

Maya Singh

Age: 28
Gender: Female
Occupation: Digital Content Creator
Education: Master's Degree, Media Studies
Industry: Digital Media
Channels: InstagramYouTubeTikTok

Goals

  • To discover unique and visually appealing cultural sites for new content
  • To grow her online audience by sharing engaging travel experiences
  • To find authentic local experiences that provide a deeper cultural understanding

Pain Points

  • Difficulty in finding accurate and up-to-date information about lesser-known heritage sites
  • Limited budget affecting extensive international travel opportunities
  • Standing out in a saturated digital content market with unique perspectives

UNESCO World Heritage Centre Geographic Distribution

Europe and Asia are key regions for engagement, driven by cultural heritage presence and interest. France and Italy lead user distribution.

Top Countries

France flag

France

10.5%
Italy flag

Italy

9.2%
China flag

China

8%
Spain flag

Spain

7.5%
Germany flag

Germany

6.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily reside in 2-4 person households, with a strong leaning towards medium to high income levels.

Employment Status

Income Distribution

Education Level

UNESCO World Heritage Centre Behavior Analysis

Behavior Profile

Cultural Preservation
Sustainable Tourism
History
Education
International Relations
Environmental Conservation
Art
Architecture
Desktop User
YouTube User
Facebook User
Instagram User
LinkedIn User
Twitter User
Research
Learning
Global Citizenship
Advocacy

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