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Business and Product Insights

Product Portfolio

UNESCO World Heritage Centre - Marketplace

World Heritage and Sustainable Tourism Programme

World Heritage Site Managers' Forum

UNESCO World Heritage Centre Key Value Propositions

The UNESCO World Heritage Centre's key value proposition is global heritage preservation through international cooperation and sustainable development. It safeguards humanity's most significant cultural and natural sites, educating the public about their irreplaceable value.

Global Heritage Preservation
International Cooperation
Sustainable Development
Public Awareness & Education

UNESCO World Heritage Centre Brand Positioning

UNESCO World Heritage Centre positions itself as the global authority in cultural and natural heritage preservation, fostering international cooperation and sustainable development for iconic sites worldwide. It aims to raise public awareness and educate diverse audiences about the importance of heritage.

Top Competitors

1

ICOMOS

2

World Monuments Fund

3

National Geographic Society

Customer Sentiments

Customer sentiment appears positive, as indicated by strong interest in cultural preservation, sustainable tourism, history, and education. The organization's global recognition and authority likely contribute to a favorable perception among its target audience.

Actionable Insights

Focus on digital engagement and new funding models to expand reach and impact, especially by leveraging social media for education and awareness.

Products and Features

UNESCO World Heritage Centre - Marketplace - Product Description

The product is the 'Marketplace' section of the UNESCO World Heritage Centre website. This platform is likely intended to facilitate connections, showcase initiatives, or offer resources related to World Heritage sites. While the specific offerings aren't detailed in the provided text, the term 'Marketplace' typically implies an exchange of goods, services, or information within a defined community. It serves as a central hub for interactions related to World Heritage, potentially including collaborations, educational materials, tourism opportunities, or sustainable development projects. The primary function appears to be a directory or portal for various stakeholders involved in world heritage preservation and promotion.

Pros

  • This marketplace provides a centralized platform for various stakeholders involved in World Heritage
  • It enhances visibility and collaboration opportunities for initiatives related to heritage conservation and promotion
  • The association with UNESCO lends significant credibility and global reach to participating entities.

Cons

  • The specific offerings and functionality of this 'Marketplace' are not clearly defined, making it difficult to assess its full value proposition
  • Without clear categories or search filters, users might struggle to find relevant information or opportunities
  • The 'Marketplace' might lack dynamic features or user engagement tools common in modern digital platforms.

Alternatives

  • Alternative platforms could include specialized tourism websites focusing on cultural heritage or historical sites
  • Other international organizations with cultural programs might offer similar collaborative portals or resource directories
  • Independent travel agencies or educational tour operators could also be considered as alternative ways to access information about heritage sites.

Company Updates

Latest Events at UNESCO World Heritage Centre

UNESCO World Heritage Centre

World Heritage · Strategic Action Plan for the Implementation of the World Heritage Convention, 2012 -2022 · New Inscriptions · State of Conservation (SOC).

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UNESCO : Building Peace through Education, Science and Culture ...

Madagascar's Rainforests of the Atsinanana removed from UNESCO List of World Heritage in Danger · UNESCO in brief · UNESCO Sites Navigator · UNESCO launches new ...

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World Heritage List - UNESCO World Heritage Centre

Extension of the "Australian East Coast Temperate and Subtropical Rainforest Park". name changed 2007 from 'Central Eastern Rainforest Reserves (Australia)'.

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Call for Applications: World Heritage Young Professionals Forum 2025

UNESCO Headquarters in Paris, 1-8 July 2025 - “World Heritage in an interconnected world: Leveraging digital technologies and innovative approaches”.

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