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The Understanding Group Target Audience

TUG's target audience consists of organizations across various industries, including Financial Services, Higher Education, Non-Profit, and Health Sciences. They primarily work with organizations that have complex digital needs, such as large websites, applications, software systems, and intranets. TUG's services are particularly valuable for organizations undergoing digital transformation initiatives or facing challenges with user experience, information architecture, or AI adoption.

User Segments

The Understanding Group Geographic Distribution

The Understanding Group's primary market is the United States, followed by Canada and the United Kingdom, reflecting their client base and industry focus.

Top Countries

United States flag

United States

85%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The Understanding Group's target audience typically falls within the medium to high-income brackets, with a household size of 2-4 individuals.

Employment Status

Income Distribution

Education Level

The Understanding Group Behavior Analysis

Behavior Profile

Device Breakdown

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