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The target audience for UC Riverside is prospective undergraduate and graduate students, including first-year, transfer, international, and veteran students. They also target faculty, staff, alumni, and families.
UCR's primary market is the US, accounting for 90% of users, with China and India as secondary markets. South Korea and Vietnam are emerging markets.
United States
China
India
South Korea
Vietnam
Primary age group concentration shows strong presence in:
31-35
Most active age range
UCR attracts students from diverse socioeconomic backgrounds with a considerable portion from middle-income families. Smaller households (1-2 people) and larger (3-4) are prevalent.
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