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University of California, Irvine Target Audience

UC Irvine's target audience is prospective undergraduate and graduate students, as well as their families. They also target faculty and staff, alumni, and the surrounding Orange County community. The university strives to attract a diverse student body from across the nation and around the world.

User Segments

University of California, Irvine Geographic Distribution

UC Irvine attracts a predominantly domestic student body, with the majority coming from within the United States, particularly California. International students, while a smaller percentage, are primarily from Asian countries.

Top Countries

United States flag

United States

90%
China flag

China

3%
India flag

India

2%
South Korea flag

South Korea

1.5%
Vietnam flag

Vietnam

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

UC Irvine attracts students from diverse socioeconomic backgrounds. The income distribution suggests a mix of students from middle-income families, with a significant portion from lower and higher-income households.

Employment Status

Income Distribution

Education Level

University of California, Irvine Behavior Analysis

Behavior Profile

Device Breakdown

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