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X Corp. Target Audience

User Segments

Age: 17

Gender: Female

Occupation: Student

Education: High School

Age: 19

Gender: Male

Occupation: Student

Education: Associate Degree

Age: 21

Gender: Female

Occupation: Part-Time

Education: Bachelor's Degree

Maya, The Social Streamer

Maya, The Social Streamer

Age: 17
Gender: Female
Occupation: Student
Education: High School
Industry: Social Media
Channels: TikTokInstagramYouTube

Goals

  • To create engaging short-form video content that resonates with her peers and grows her online following
  • To discover new trends and participate in viral challenges to stay relevant on social media
  • To connect with friends and express her creativity through digital platforms.

Pain Points

  • Difficulty in gaining consistent views and followers on her content
  • Dealing with online negativity or cyberbullying
  • Technical issues with app functionality or internet connectivity hindering her content creation and consumption.

X Corp. Geographic Distribution

The platform has a strong presence in the US and India, with significant users also in Japan, UK, and Brazil, indicating a global reach.

Top Countries

United States flag

United States

25.5%
India flag

India

15.2%
Japan flag

Japan

7.8%
United Kingdom flag

United Kingdom

5.1%
Brazil flag

Brazil

4.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 3-4 person households with medium income levels, suggesting a mainstream appeal.

Employment Status

Income Distribution

Education Level

X Corp. Behavior Analysis

Behavior Profile

Online Content
Social Networking
Digital Privacy
Browser Extensions
JavaScript
Information Seeking
Tech-Savvy
Mobile Usage
Current Events
Online Communities
Interaction
Personalization
Data Management
User Experience
Connectivity

Device Breakdown

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