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Tumblr Target Audience
User Segments
Age: 19
Gender: Female
Occupation: Student
Education: High School
Age: 22
Gender: Male
Occupation: Part-Time
Education: Associate Degree
Age: 21
Gender: Female
Occupation: Student
Education: Bachelor's Degree
Anya Sharma
Age: 19
Gender: Female
Occupation: Student
Education: High School
Industry: Digital Art
Channels: TikTokYouTubeInstagram
Goals
- To develop unique digital art skills and gain recognition within online art communities
- To find inspiration and collaborate with other artists on fan-based projects
- To build a portfolio that showcases my diverse artistic abilities and helps me get into a good art program.
Pain Points
- Lack of motivation or creative blocks when trying to produce new artwork
- Difficulty in effectively promoting my art and reaching a wider audience
- Dealing with negative comments or art theft online, which can be disheartening and demotivating.
Tumblr Geographic Distribution
Tumblr's user base is predominantly North American, with significant presence in the US, UK, Canada, Australia, and Germany.
Top Countries
United States
40.5%
United Kingdom
8.2%
Canada
5%
Australia
3.5%
Germany
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 1-2 person households with medium income. This reflects a younger, potentially independent, and creatively-driven demographic.
Employment Status
Income Distribution
Education Level
Tumblr Behavior Analysis
Behavior Profile
Niche Communities
Self-Expression
Content Discovery
Creative Freedom
Fanfiction
Digital Art
Gaming
Aesthetics
Pop Culture
Activism
Reblogging
Tagging
Community Building
Authenticity
Less Performative
Anti-Influencer
Safe Spaces
Mobile Access
Content Curation
Discussion
Device Breakdown
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