Tumblr : Market and Competitor Analysis

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Tumblr is a microblogging and social networking website that allows users to share short-form content, including text, images, videos, and audio. The platform is known for its active communities, particularly those centered around fandom, art, and social justice. Tumblr offers a free service with the option for users to enhance their experience with paid features like ad-free browsing.

Company : Tumblr

Industry : Social MediaMicrobloggingTechnology

Major Markets

United States

United Kingdom

Brazil

Key Competitors

Twitter

Instagram

Tumblr Key Value propositions

Community

Self-Expression

Content Sharing

Discovery

Tumblr Latest news

For years I asked, pleaded for a chance to own my work. Instead I ...

Some fun facts about today's news: I learned about Scooter Braun's purchase ... Join over 100 million people using Tumblr to find their communities and make ...

Taylor Swift — For years I asked, pleaded for a chance to own my...

Jun 30, 2019 ... Additionally - and this isn't the way I had planned on telling you this news ... https://taylor.lnk.to/ttpd-theanthology · 12,886 notes. Open ...

@taylorswift on Tumblr

Follow @taylorswift and get more of the good stuff by joining Tumblr today. Dive in!

Taylor Swift — Don't know what else to do

Nov 14, 2019 ... Additionally - and this isn't the way I had planned on telling you this news ... Https://store.taylorswift.com · 16,019 notes. Open in app ...

Tumblr SWOT Analysis

Strengths

Strong brand identity and communityDiverse content ecosystemUser-friendly interface

Weaknesses

Limited monetization optionsContent moderation challengesCompetition from larger platforms

Opportunities

Expand e-commerce featuresDevelop niche community toolsInvest in original content creation

Threats

Rising popularity of alternative platformsNegative public perceptionChanges in social media algorithms

Top Marketing Strategies for Tumblr

Content Marketing & Community Building

Focus on creating and curating engaging content that resonates with Tumblr's target audience. This will increase user engagement, attract new users, and foster a strong sense of community within the platform.

Leverage Existing Communities & Fandoms

Partner with popular Tumblr communities and fandoms to create exclusive content and events, encouraging cross-promotion and attracting new users who are already active within these groups.

Develop a Targeted Influencer Marketing Strategy

Identify influential Tumblr users and collaborate with them to promote Tumblr and its features to their followers, expanding reach and building credibility within the platform's ecosystem.

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Tumblr User Persona

Name:

Avery Smith

Age :

25

Gender :

Male

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

To build a strong online portfolio to showcase his creative work and attract potential clients
To stay updated on the latest design trends and find inspiration from other artists
To connect with fellow designers and collaborate on interesting projects

Frustrations

Struggling to gain visibility for his work amidst the vast amount of content online
Feeling overwhelmed by the constant pressure to produce fresh and innovative designs
Finding it difficult to balance personal creative projects with client work

Name:

Olivia Jones

Age :

19

Gender :

Female

Occupation :

College Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

To express herself creatively and share her interests with like-minded individuals
To discover new trends, memes, and entertainment
To connect with friends and make new ones online

Frustrations

Dealing with negativity and cyberbullying on social media
Feeling addicted to her phone and constantly comparing herself to others
Feeling overwhelmed by the sheer volume of content and struggling to filter out the noise

Name:

Lucas Brown

Age :

32

Gender :

Male

Occupation :

Marketing Manager

Industry :

Marketing

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

To stay informed about industry news, trends, and insights
To build a professional network and connect with other marketers
To promote his company's brand and engage with potential customers

Frustrations

Cutting through the clutter and finding valuable content that is relevant to his work
Balancing his time between managing multiple social media accounts and his other work responsibilities
Measuring the ROI of his social media efforts and proving their value to his company

Tumblr Geographic and Demographic Insights

Geographic Insights: Tumblr's largest market is the US, followed by the UK and Brazil. Japan and Germany also show significant user bases.

Top Countries

United States
35.2%
United Kingdom
10.5%
Brazil
8.2%
Japan
6.8%
Germany
5.3%

Demographic Insights: Tumblr's user base skews younger, with 18-34 year olds forming the majority. Females slightly outnumber males.

Age Distribution

Gender Distribution

Tumblr Socio-economic Profile

Household and Income Insights: Tumblr users typically belong to households of 1-4 people with middle-income levels.

Educational and Employment Insights: A large portion of Tumblr users are students currently pursuing education or are employed full-time. Most have at least some college education.

Households Size

Income Distribution

Education Level

Employment Status

Tumblr Behavioral Insights

Interest-Based Insights: Tumblr users enjoy diverse interests spanning visual arts, entertainment (movies, TV, music), and gaming, indicating a preference for creative pursuits.

Technology and Social Media Usage: Tumblr users embrace visual platforms like YouTube and Instagram. While active online, desktop usage is notable, suggesting content creation.

Interests

musicmoviestv showsvideo gamesanimephotographyart

Device Breakdown

Social Media Usage

Tumblr Top Competitors

Competitor	Estimated market share	Top domains
Twitter	35%	Social Networking, Microblogging, News
Instagram	40%	Photo Sharing, Social Networking, Visual Marketing
Pinterest	25%	Image Sharing, Inspiration, Content Curation

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