Top Marketing Strategies for International Trumpet Guild

International Trumpet Guild User Persona

Name:

Emily Carter

Age :

24

Gender :

Female

Occupation :

Graduate Student

Industry :

Music Education

Education :

Master of Music, Trumpet Performance

Preferred platforms

GOALS

• Secure a competitive orchestral position after graduation by building a strong repertoire and professional network
• Develop engaging teaching methods to inspire young trumpet students and foster their love for music
• Collaborate with contemporary composers on new works for trumpet to expand the existing repertoire and showcase her musical versatility

Frustrations

• Finding time for personal practice and repertoire development amidst demanding academic coursework and teaching obligations
• Securing consistent freelance performance opportunities to gain valuable experience and supplement income
• Dealing with performance anxiety and maintaining a positive mindset during high-pressure auditions and performances

Name:

Mark Johnson

Age :

38

Gender :

Male

Occupation :

High School Music Teacher

Industry :

Education

Education :

Bachelor of Music Education

Preferred platforms

GOALS

• Inspire his high school trumpet students to pursue their musical passions and develop their full potential as musicians
• Advocate for increased funding and support for music education programs within his school district
• Continuously improve his own trumpet playing and pedagogical skills by attending workshops and conferences

Frustrations

• Limited budget for new instruments, sheet music, and other music program resources
• Lack of parental and administrative support for student participation in music programs
• Juggling the demands of teaching, administrative tasks, and maintaining a personal life

Name:

Sophia Lee

Age :

55

Gender :

Female

Occupation :

Professional Freelance Musician

Industry :

Music

Education :

Master of Music, Trumpet Performance

Preferred platforms

GOALS

• Maintain a steady stream of performance opportunities by networking with conductors, composers, and other musicians
• Explore new musical genres and collaborations to expand her artistic horizons and reach new audiences
• Establish herself as a respected mentor and guide for aspiring professional trumpet players

Frustrations

• The instability and unpredictability of freelance work, particularly during economic downturns
• Ageism and competition within the music industry, making it challenging to secure high-profile gigs
• The physical demands of maintaining a high level of trumpet playing throughout her career

International Trumpet Guild Geographic and Demographic Insights

Geographic Insights: The US is the most important market with 60% users, followed by Japan (10%). Other key markets include South Korea, Germany, and the UK.

Demographic Insights: The target user base skews slightly male and younger, with the largest age group being 18-24. However, there is a significant distribution across all age groups.

International Trumpet Guild Socio-economic Profile

Household and Income Insights: The target user base is mainly from middle-income households, with a mix of single and family households.

Educational and Employment Insights: A large portion of the target users are students or employed full-time, with a high proportion having university or college-level education.

International Trumpet Guild Behavioral Insights

Interest-Based Insights: ITG's audience is passionate about music, education, performing arts, and culture, with interests in classical and jazz music.

Technology and Social Media Usage: ITG's audience primarily uses YouTube for consuming content, with significant presence on Facebook and Instagram. They prefer a mix of desktop and mobile devices.

International Trumpet Guild Top Competitors