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True North Equipment's target audience consists primarily of agricultural businesses and individuals in the northern Red River Valley of Minnesota and North Dakota. This includes farmers, ranchers, landscapers, and homeowners with acreage.
True North Equipment's primary market is the United States, capturing 90% of its user base, due to its strong presence in the northern Red River Valley. Neighboring Canada follows with 5%, while other agricultural countries contribute minimally.
United States
Canada
Mexico
Brazil
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
True North Equipment caters to a mix of income levels, with a slight skew towards medium and high-income households, aligning with the financial demands of property ownership and equipment purchases.
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