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True North Equipment Target Audience

True North Equipment's target audience consists primarily of agricultural businesses and individuals in the northern Red River Valley of Minnesota and North Dakota. This includes farmers, ranchers, landscapers, and homeowners with acreage.

User Segments

True North Equipment Geographic Distribution

True North Equipment's primary market is the United States, capturing 90% of its user base, due to its strong presence in the northern Red River Valley. Neighboring Canada follows with 5%, while other agricultural countries contribute minimally.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
Mexico flag

Mexico

2%
Brazil flag

Brazil

1.5%
Australia flag

Australia

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

True North Equipment caters to a mix of income levels, with a slight skew towards medium and high-income households, aligning with the financial demands of property ownership and equipment purchases.

Employment Status

Income Distribution

Education Level

True North Equipment Behavior Analysis

Behavior Profile

Device Breakdown

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