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truData Solutions Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Chief Information Officer (CIO)

Education: Master's Degree, Business Administration

Age: 52

Gender: Male

Occupation: Chief Technology Officer (CTO)

Education: Doctorate Degree, Computer Science

Age: 45

Gender: Female

Occupation: VP of Digital Transformation

Education: Professional Degree, Project Management

Catherine Davies

Catherine Davies

Age: 48
Gender: Female
Occupation: Chief Information Officer (CIO)
Education: Master's Degree, Business Administration
Industry: Information Technology
Channels: LinkedInYouTubeX

Goals

  • Lead successful digital transformation initiatives that significantly enhance operational efficiency and competitive advantage
  • Drive the strategic adoption of cloud technologies to modernize infrastructure and unlock new data capabilities
  • Ensure robust data governance and security frameworks are in place to protect sensitive information and maintain compliance.

Pain Points

  • Legacy systems and data silos hindering agile decision-making and innovation
  • Difficulty in securing sufficient budget and resources for critical IT projects
  • The rapid pace of technological change making it challenging to keep up with the latest trends and solutions.

truData Solutions Geographic Distribution

Primarily US-focused, with growing nearshore operations in Mexico, Costa Rica, and Panama, and a smaller presence in Canada.

Top Countries

United States flag

United States

75%
Mexico flag

Mexico

10%
Costa Rica flag

Costa Rica

7%
Panama flag

Panama

5%
Canada flag

Canada

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 3-4 person households with high income levels, indicating established professionals with families.

Employment Status

Income Distribution

Education Level

truData Solutions Behavior Analysis

Behavior Profile

LinkedIn
Technology Innovation
Business Strategy
Leadership Development
YouTube
Twitter
Consultative Approach
Delivery Excellence
Problem Solving
Continuous Learning
Networking
Desktop User
Financial Markets
Golf
Fine Dining
Luxury Travel

Device Breakdown

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