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Triptych Target Audience

User Segments

Age: 42

Gender: Female

Occupation: VP of Marketing

Education: Master's Degree, Marketing

Age: 48

Gender: Male

Occupation: Director of Sales Enablement

Education: Master's Degree, Business Administration

Age: 38

Gender: Female

Occupation: Marketing Operations Manager

Education: Master's Degree, Information Systems

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: VP of Marketing
Education: Master's Degree, Marketing
Industry: Healthcare
Channels: LinkedInYouTubeX

Goals

  • Streamline content creation and distribution for thousands of sales agents
  • Ensure all marketing materials are compliant with HIPAA and CMS regulations
  • Gain real-time insights into content performance and agent engagement.

Pain Points

  • Manual review processes for compliance are time-consuming and error-prone
  • Lack of visibility into what content agents are actually using and its effectiveness
  • Difficulty in personalizing content at scale while maintaining brand consistency.

Triptych Geographic Distribution

Triptych's primary market is the US, followed by Canada. Other significant markets include the UK, Australia, and Germany.

Top Countries

United States flag

United States

85%
Canada flag

Canada

7%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 3-4 person households with high income levels, indicating established professionals.

Employment Status

Income Distribution

Education Level

Triptych Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Twitter
Desktop User
Business Strategy
Regulatory Compliance
Sales Enablement
Marketing Analytics
Operational Efficiency
Technology Innovation
Content Personalization
Real-time Insights
CRM Integration
Decision Maker
Problem Solver
Professional Development
Risk Mitigation
Data Driven

Device Breakdown

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