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TRACOM Group is a global provider of research-based learning solutions focused on improving social intelligence in the workplace. They offer a variety of training programs, assessments, and resources designed to enhance communication, leadership, resilience, and personal agility. TRACOM's flagship program, SOCIAL STYLE®, helps individuals understand different behavioral styles and adapt their communication for improved relationships and collaboration.
Company : TRACOM Group
Industry : Training and DevelopmentHuman ResourcesOrganizational Development
TRACOM Group Key Value propositions
TRACOM Group Latest news
SOCIAL STYLE Model - TRACOM Group
Using TRACOM's SOCIAL STYLE Model, thousands of employees around the world have increased their effectiveness in the work place.
Make a Payment - TRACOM Catalog
TRACOM also accepts checks, ACH payments, and debit cards, without a surcharge. Please email [email protected] for ACH payment instructions. Email(Required).
The Most In-Demand Soft Skills in 2021 and Post-COVID - TRACOM ...
Dec 14, 2020 ... Social intelligence skills are becoming more and more important in the ever changing landscape of organizations. Read more from Tracom about ...
Open Channel Flow | Fiberglass Products | Tracom
As a proud provider of customized fiberglass (FRP) products, Tracom is here for all of your wastewater management needs. Learn more about our business ...
TRACOM Group SWOT Analysis
Strengths
Research-based solutionsGlobally recognized programs (SOCIAL STYLE®)Experienced and certified trainers
Weaknesses
Potential reliance on a single flagship programPricing may be a barrier for some clientsCompetition from established players
Opportunities
Expand into emerging markets with high growth potentialDevelop new programs addressing contemporary workplace challengesLeverage technology for scalable and accessible learning solutions
Threats
Changing economic conditions impacting training budgetsIncreased competition from online learning platformsShifting workplace dynamics requiring adaptable solutions
Top Marketing Strategies for TRACOM Group
Content Marketing and Thought Leadership
Develop a comprehensive content marketing strategy to establish TRACOM as a thought leader in social intelligence and communication skills. This will involve creating valuable content, such as blog posts, white papers, webinars, and videos, to attract and engage the target audience, boosting brand awareness and lead generation.
Strategic Partnerships and Integrations
Form strategic partnerships with complementary businesses, such as HR technology providers, leadership development consultants, and online learning platforms. These partnerships will expand reach, cross-promote services, and offer a more holistic development solution to clients.
Data-Driven Personalization and Targeted Outreach
Leverage data analytics to understand customer segments and personalize marketing messages. This will involve segmenting audiences based on industry, job role, and needs, allowing for targeted outreach and more effective marketing campaigns, resulting in higher conversion rates and customer engagement.
TRACOM Group User Persona
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TRACOM Group Geographic and Demographic Insights
Geographic Insights: TRACOM's primary market is the US, followed by Canada and the UK. They also have a presence in Australia and Germany.
Top Countries
United States
45%
Canada
10%
United Kingdom
8%
Australia
6%
Germany
5%
Demographic Insights: TRACOM's target audience skews slightly towards males and professionals aged 25-44. However, their programs cater to a wide age range and genders.
Age Distribution
Gender Distribution
TRACOM Group Socio-economic Profile
Household and Income Insights: TRACOM's services are popular among middle-income households with 3-4 members, reflecting their focus on working professionals.
Educational and Employment Insights: Most of TRACOM's target users are employed full-time and possess a university or college degree, highlighting their interest in professional development.
Households Size
Income Distribution
Education Level
Employment Status
TRACOM Group Behavioral Insights
Interest-Based Insights: TRACOM's audience is interested in professional development, leadership, communication skills, and improving workplace dynamics.
Technology and Social Media Usage: TRACOM's users primarily leverage LinkedIn, YouTube, and desktop devices, reflecting their professional focus.
Interests
Device Breakdown
Social Media Usage
TRACOM Group Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| The Ken Blanchard Companies | 20% | Leadership Development, Management Training, Organizational Change |
| Dale Carnegie Training | 18% | Communication Skills, Leadership Training, Sales and Service Excellence |
| FranklinCovey | 15% | Time Management, Leadership Development, Execution and Productivity |
