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TRACOM's key value proposition lies in its proprietary 'Social Intelligence' framework, offering research-based methodologies for developing crucial soft skills like communication, emotional intelligence, resilience, and agility. This comprehensive approach, delivered globally through various formats, aims to enhance individual and organizational performance, foster effective leadership, and drive positive change.
TRACOM Group is a global leader in Social Intelligence development, offering research-based training in communication, emotional intelligence, resilience, and agility for organizations and certified instructors.
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Customer sentiment is likely positive due to TRACOM's 50+ years of experience, research-based methodologies, and global reach, suggesting trust and proven effectiveness. The focus on 'Social Intelligence' addresses critical modern workplace needs, leading to high perceived value.
To enhance brand positioning, TRACOM should add clear pricing models on their website, particularly for online tools and individual certifications, and increase direct consumer marketing.
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