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Industry Landscape
The US toy industry is experiencing a dynamic period, driven by innovation, licensing agreements, and omnichannel retail strategies. While traditional toy sales remain strong, digital integration, collectible trends, and sustainable practices are increasingly influencing growth. Supply chain resilience and consumer spending habits continue to be key factors.
Industries:
Total Assets Under Management (AUM)
Toy Sales Revenue in United States
~32.6 Billion USD (2023)
(1.3% CAGR)
- Growth primarily driven by Plush, Building Sets, and Games.
- Action Figures and Infant/Toddler/Preschool categories saw declines.
- Licensed toys remain a significant market driver.
Total Addressable Market
32.6 Billion USD
Market Growth Stage
Low
Medium
High
Pace of Market Growth
Accelerating
Deaccelerating