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ToyMeetings is a specialized sales outsourcing firm focusing on the toy industry. They help toy companies, especially family-owned businesses, secure meetings with major buyers by providing expert sales development representative (SDR) services. Their founder, Aliester North, leverages his extensive experience and industry connections to connect toy companies with buyers at a fraction of the cost of building an internal sales team.
Company : ToyMeetings
Industry : Toy IndustryB2B SalesSales Outsourcing
ToyMeetings Key Value propositions
ToyMeetings Latest news
Toy Sales Experts: We Book Meetings with Top Buyers (Specialty ...
Proven $2M+ revenue system. Need more meetings with qualified toy buyers? Struggling to break into new markets? We secure high-value meetings that drive ...
Aliester North - Founder - Toy Meetings | LinkedIn
Founder of ToyMeetings.com - Helping Family Owned Toy Companies book meetings with buyers · With 10+ years in the Toy Business, $2 million in direct annual ...
ToyMeetings SWOT Analysis
Strengths
Niche expertise in the toy industry.Strong network of buyers and retailers.Founder's experience and connections.
Weaknesses
Reliance on a single industry.Potential challenges in scaling operations.Dependence on founder's network.
Opportunities
Expansion into complementary markets.Development of digital marketing services.Partnerships with industry associations.
Threats
Competition from larger sales outsourcing firms.Economic downturn affecting toy sales.Changes in buyer procurement practices.
Top Marketing Strategies for ToyMeetings
Case Study and Testimonial Marketing
Showcase ToyMeetings' success by creating compelling case studies featuring client stories and testimonials highlighting the tangible results achieved through their services. This will build trust and credibility, attracting more toy companies seeking similar outcomes.
ToyMeetings User Persona
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Preferred platforms
GOALS
Frustrations
ToyMeetings Geographic and Demographic Insights
Geographic Insights: ToyMeetings' primary target market is the United States, followed by Canada, reflecting the company's North American focus. The UK, Germany, and Australia represent secondary markets.
United States
60%
Canada
15%
United Kingdom
10%
Germany
7.5%
Australia
7.5%
Demographic Insights: The target audience for ToyMeetings skews towards females aged 35-54, reflecting individuals involved in family-owned toy businesses.
ToyMeetings Socio-economic Profile
Household and Income Insights: ToyMeetings' target audience typically falls within households of 3-4 individuals with a mix of medium to high income levels.
Educational and Employment Insights: The majority of target users are business owners with a university or college degree, highlighting the entrepreneurial nature of the audience.
ToyMeetings Behavioral Insights
Interest-Based Insights: Target users are interested in family, parenting, education, toys, games, small business, and entrepreneurship.
Technology and Social Media Usage: Users engage with a mix of platforms, with Facebook, Instagram, and YouTube being the most popular. Device usage is balanced between desktop and mobile.
ToyMeetings Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Manifest | 35% | Sales Automation, Marketing Automation, Customer Relationship Management (CRM) |
Creative MMS | 25% | Trade Show Marketing, Retail Merchandising, Sales Representation |
Brandwise | 15% | B2B Ecommerce Platform, Product Information Management (PIM), Digital Catalogs |