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Industry Landscape
The Digital Marketing Technology industry is experiencing robust growth, driven by increasing digital transformation and the need for data-driven strategies. Key trends include the rise of AI in marketing, personalization, and the importance of measurable ROI. Platforms like TinyURL, offering link management and analytics, are crucial for businesses to optimize online presence and track campaign performance in a competitive digital landscape.
Total Assets Under Management (AUM)
Digital Advertising Spending in United States
~315.2 billion USD (2024 est.)
(11.7% (2024) CAGR)
- Increased mobile advertising and social media budgets.
- Growth in programmatic advertising.
- Expansion into new digital channels and content formats.
Total Addressable Market
315.2 billion USD