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IIoT World is a digital media outlet that focuses on providing insights and information about the Industrial Internet of Things (IIoT). They offer a platform for industry professionals to stay updated on the latest trends, technologies, and best practices in IIoT. They host virtual events and publish articles and videos related to IIoT, targeting various industrial sectors.
Company : IIoT World
Industry : Industrial Internet of ThingsManufacturing TechnologyIndustrial Automation
IIoT World Key Value propositions
IIoT World Latest news
IIoT World – Leading digital media outlet focused on industrial IoT
IIoT World is a Digital Media Outlet Bringing The Latest Industrial Internet of Things (IIoT) Virtual Conferences and Content to a Global Community.
IIoT-World | LinkedIn
IIoT-World | 14464 followers on LinkedIn. Connecting the SMARTS! | The Industrial Internet of Things (IIoT) is bringing new value to nearly every industry.
An overview of the IoT Security Market Report 2017-2022 – IIoT World
IoT security has become a major focus area for businesses. This focus is driven by the new attacks and threats, but also by the increasing number of IoT devices ...
What value does IIoT offer manufacturers? – IIoT World
IIoT Benefits for New Technology. The new generation of digitalized, automated technology now available is enabling manufacturers around the world to improve ...
IIoT World SWOT Analysis
Strengths
Strong industry focusContent expertiseVirtual event hosting
Weaknesses
Limited geographic reachDependence on digital platformPotential competition from established tech publications
Opportunities
Expansion into new IIoT verticalsPartnerships with industry leadersDevelopment of premium content and subscription services
Threats
Rapid technological advancementsEvolving cybersecurity landscapeEconomic downturn impacting industrial spending
Top Marketing Strategies for IIoT World
Content-Specific Call-to-Action Optimization
This strategy involves crafting compelling and targeted call-to-actions (CTAs) that are relevant to the specific content being consumed. This will improve conversion rates by prompting users to take the desired action based on their current interest and context.
IIoT World User Persona
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IIoT World Geographic and Demographic Insights
Geographic Insights: IIoT World's primary market is the US, followed by Germany and China. This reflects the concentration of IIoT adoption in these regions.
United States
60.2%
Germany
15.3%
China
8.7%
Japan
7.1%
South Korea
5.7%
Demographic Insights: IIoT World's audience is predominantly male, reflecting the gender distribution in engineering and tech fields. The platform appeals most to professionals aged 35-44.
IIoT World Socio-economic Profile
Household and Income Insights: The typical IIoT World user falls within the middle-income bracket and lives in a household of 3-4 individuals.
Educational and Employment Insights: IIoT World primarily caters to employed professionals, with a majority holding university or college degrees. This aligns with the platform's focus on specialized content.
IIoT World Behavioral Insights
Interest-Based Insights: Users are interested in technology, business news related to manufacturing and cybersecurity, as well as automation, data analytics, and sustainability.
Technology and Social Media Usage: Users primarily access content through desktops and engage heavily on LinkedIn, indicating a professional audience. YouTube is also a significant platform for consuming video content.
IIoT World Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
IoT For All | 20.5% | IoT, AI, IIoT |
IoT World Today | 25.8% | IoT News, IoT Security, Industrial IoT |
IndustryWeek | 18.7% | Manufacturing, Industry 4.0, Supply Chain |