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Business and Product Insights

Product Portfolio

Smart Building Cybersecurity as a Service (AirwallTM)

Industrial Cybersecurity: Zero Touch Provisioning

Intelligent Secure Edge (ISE) for Smart Cities

IIoT World Key Value Propositions

IIoT World's key value proposition is democratizing access to comprehensive IIoT insights and fostering a global community. It serves as a vital platform for knowledge exchange, connecting professionals with cutting-edge solutions and thought leadership in industrial digital transformation.

IIoT Insights & Opportunities
Industrial Digital Transformation
Global Community Hub
Demand Generation Platform

IIoT World Brand Positioning

IIoT World positions itself as the leading digital hub for Industrial IoT insights, democratizing access to critical information and fostering innovation for professionals driving digital transformation across key industrial sectors.

Top Competitors

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IoT Business News

2

IoT World Today

3

Control Engineering

Customer Sentiments

Customer sentiment appears highly positive, indicated by strong engagement in virtual events (7205+ attendees) and the continued growth of a global, highly educated, and professional audience seeking specialized IIoT knowledge and networking opportunities.

Actionable Insights

Focus marketing efforts on LinkedIn and YouTube, leveraging educational content and thought leadership to engage the professional, highly educated target audience.

Products and Features

Smart Building Cybersecurity as a Service (AirwallTM) - Product Description

This product, 'Smart Building Cybersecurity as a Service,' focuses on securing future smart buildings using a new technology called AirwallTM developed by Tempered Networks. The core innovation of AirwallTM is its departure from using IP addresses for identity, a fundamental shift from traditional networking technologies. By not relying on IP addresses, Airwalls make devices undetectable, thereby preventing hacking attempts. The rationale is simple: 'If you can’t find it, you can’t hack it.' This approach significantly reduces cyber risk for smart building infrastructure, addressing a critical vulnerability identified in the original design of the internet where IP addresses were a foundational assumption that became a 'fatal flaw' in an era of billions of connected devices.

Pros

  • The AirwallTM technology eliminates the use of IP addresses for device identity, making smart building components virtually invisible to attackers
  • This 'unfindable' nature drastically reduces the attack surface and the likelihood of successful hacking
  • Consequently, the cyber risk for smart buildings is significantly lowered, providing enhanced security against evolving threats.

Cons

  • The text doesn't explicitly mention any cons, but potential drawbacks might include the complexity of integrating a fundamentally different networking paradigm into existing IT infrastructures
  • Adoption could be slow due to the need for re-education and potential compatibility issues with legacy systems that rely heavily on IP-based communications
  • There could also be a learning curve for cybersecurity professionals and building managers to understand and implement this new, non-IP centric security model effectively.

Alternatives

  • Traditional smart building cybersecurity solutions often rely on firewalls, intrusion detection systems, and network segmentation that still operate within the IP address framework
  • Competing solutions might focus on advanced encryption, behavioral analytics, and AI-driven threat detection to secure IP-based networks
  • Managed Security Service Providers (MSSPs) offer comprehensive cybersecurity services for smart buildings, but typically within the existing IP architecture.

Company Updates

Latest Events at IIoT World

IIoT World – Leading digital media outlet focused on industrial IoT

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