Tidemark Federal Credit Union primarily targets federal employees and their families. This includes active duty federal employees, retired federal employees, and their immediate family members (spouses, children, parents, siblings). This is a well-defined niche, allowing them to tailor services and marketing efforts specifically to the needs and benefits packages associated with federal employment. Beyond this core, they likely also target individuals within their operational areas who are looking for a credit union experience, regardless of federal employment status, as credit unions often serve specific geographic or community-based 'fields of membership.' This broader audience would be anyone seeking a member-owned financial institution that prioritizes service and community over profit, potentially including local residents and small businesses within their branch vicinities.