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Degreed

Cornerstone OnDemand

Top Marketing Channels

Degreed

  • Content Marketing
  • Examples: Blog posts, Whitepapers, Case studies
  • Campaigns: Future of Skills Report, Workforce Agility Series, The Learning Experience Advantage
  • Social Media Marketing
  • Examples: LinkedIn thought leadership, Twitter updates, YouTube tutorials
  • Campaigns: Skills Gap Solutions, Degreed for Business, #UpskillYourWorkforce
  • Webinars & Events
  • Examples: Product demos, Industry expert panels, Virtual conferences
  • Campaigns: Degreed LXP Demo, Talent & Learning Summit, Driving Skill Transformation

Top Sales Channels

  • Direct Sales
  • Enterprise sales team, Account executives, In-person meetings
  • Customized Solution Consultations, Strategic Partnership Development, Enterprise License Agreements
  • Partnerships
  • Integration partners (HRIS, LMS), Consulting firms, Resellers
  • Joint Solution Go-to-Market, Referral Program, Ecosystem Expansion
  • Demo Requests
  • Website 'Request a Demo' form, Sales team follow-up, Personalized demo sessions
  • Accelerate Skill Development Demo, Transform Your L&D Strategy, See Degreed in Action

Thriving Springs SWOT Analysis

Strengths

Strong brand recognition in the LXP space

Extensive content library and skill taxonomy

Focus on skill development and talent mobility.

Weaknesses

Can be perceived as high-cost for smaller businesses

Implementation complexity for large enterprises

May require significant change management.

Opportunities

Growing demand for upskilling/reskilling platforms

Expansion into new global markets

Deeper integration with HR tech stacks.

Threats

Emerging AI-first L&D platforms

Competition from established LMS providers adding LXP features

Economic downturn impacting L&D budgets.

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