Thirdverse : Market and Competitor Analysis

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Thirdverse is a virtual reality game development company. They create and distribute VR games for various platforms. Their goal is to create a "VR x Metaverse" and become the leader in the VR gaming market.

Company : Thirdverse

Industry : Virtual RealityGamingMetaverse

Major Markets

United States

Japan

China

Key Competitors

Resolution Games

nDreams

Fast Travel Games

Thirdverse Key Value propositions

Immersive Gameplay

Multiplayer Experiences

VR Metaverse

Cross-Platform Compatibility

Thirdverse Latest news

Thirdverse Group and Drecom Sign MOU for Blockchain Game ...

Mar 18, 2022 ... Thirdverse is best known for its flagship title SWORDS of GARGANTUA, a top ... For more information visit: https://thirdverse.io · TweetShare.

Thirdverse's VR Sword-fighting title "ALTAIR BREAKER" releases ...

Feb 22, 2023 ... This version of “ALTAIR BREAKER” includes content up to the major update Ver. ... Aiming at the creation of “a new ... https://www.thirdverse.io/en/.

Thirdverse and BLOCKSMITH&Co. New Blockchain Game ...

Jan 12, 2023 ... ... main character in "Captain Tsubasa. In ... Corporate website: https://www.thirdverse.io/ ... Thirdverse, Co., Ltd. Contact: [email protected] · Tweet ...

Final changes to Air Force song announced > Air Force > Article ...

May 29, 2020 ... The first step focused on changing the song's third verse ... The updated lyrics include subtle but important changes that more accurately ...

Thirdverse SWOT Analysis

Strengths

Experienced VR development team.Focus on immersive and multiplayer VR experiences.Partnerships with major VR platforms.

Weaknesses

Relatively new company in a competitive market.Dependence on the adoption rate of VR technology.Limited marketing budget compared to larger studios.

Opportunities

Growing VR market and increasing consumer adoption.Expansion into new VR platforms and markets.Partnerships with other entertainment and media companies.

Threats

Competition from established gaming companies entering the VR market.Rapid technological advancements requiring constant innovation.Potential for negative economic impact on consumer spending on entertainment.

Top Marketing Strategies for Thirdverse

Personalized User Onboarding

This will help Thirdverse better guide new players to the VR experience they're looking for, improving retention and satisfaction. It ensures they get the most out of their initial interactions with the game.

Content-Specific Call-to-Action Optimization

This will help Thirdverse target specific groups of gamers with tailored messages, ensuring they see the value proposition relevant to them. This increases the likelihood of conversion and engagement for the right audience.

Leverage User-Generated Content (UGC)

By showcasing real players' experiences, Thirdverse can build trust and authenticity with potential customers. This will also create a sense of community and generate organic marketing content.

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Thirdverse User Persona

Name:

Kenji Tanaka

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Seeking highly immersive and engaging VR gaming experiences that push the boundaries of realism and storytelling
Wants to connect and collaborate with other passionate VR gamers online in a meaningful way, building a community around shared interests
Desires to explore user-generated content and potentially contribute to the VR gaming ecosystem by creating mods or levels

Frustrations

Limited availability of high-quality, AAA VR games that meet his expectations for graphics, gameplay, and story
Difficulty in finding a consistent group of online friends who share his passion for VR gaming and are available to play regularly
Lack of intuitive tools and resources for creating and sharing user-generated content within his favorite VR games

Name:

Alice Chen

Age :

22

Gender :

Female

Occupation :

Graphic Designer

Industry :

Creative Arts

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

Looking for visually stunning and aesthetically pleasing VR experiences that spark her creativity and allow her to express herself
Wants to share her VR gaming adventures and experiences with her friends and followers on social media, showcasing captivating visuals and unique gameplay
Hopes to discover innovative VR games that incorporate design elements and artistic expression as a core part of the experience

Frustrations

Many VR games prioritize action and gameplay over visual fidelity and artistic design, leaving her feeling underwhelmed aesthetically
Difficulty in capturing and sharing high-quality screenshots and videos of her VR gameplay that effectively convey the immersive beauty of the virtual worlds
Lack of social features and interactive elements within VR games that allow her to connect with other players who appreciate the artistic side of gaming

Name:

David Garcia

Age :

35

Gender :

Male

Occupation :

Project Manager

Industry :

Finance

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Seeking challenging and intellectually stimulating VR games that provide a sense of accomplishment and strategic thinking
Wants to use VR gaming as a way to de-stress after work and escape into immersive worlds, disconnecting from the demands of his job
Interested in exploring VR games that offer opportunities for social interaction and competition with friends and colleagues

Frustrations

Limited time for gaming due to his demanding work schedule and family commitments, making it challenging to fully invest in lengthy VR experiences
Difficulty in justifying the cost of high-end VR equipment and software when balancing personal and professional expenses
Lack of integration between VR gaming platforms and existing social networks, making it harder to connect with friends who are already gaming on other platforms

Thirdverse Geographic and Demographic Insights

Geographic Insights: The United States and Japan are the top two markets, likely due to high VR adoption rates. Other significant markets include China, South Korea, and the United Kingdom.

Top Countries

United States
40%
Japan
35%
China
10%
South Korea
7%
United Kingdom
8%

Demographic Insights: The target demographic is predominantly male, aged between 18-34, reflecting the typical early adopter profile in gaming and VR technology.

Age Distribution

Gender Distribution

Thirdverse Socio-economic Profile

Household and Income Insights: The target audience consists of single or small households with moderate to high income, allowing for disposable income to spend on VR gaming.

Educational and Employment Insights: The majority of users are likely to be employed full-time or students, with a high proportion having a university or college education level.

Households Size

Income Distribution

Education Level

Employment Status

Thirdverse Behavioral Insights

Interest-Based Insights: Target users are passionate about technology, gaming, and virtual reality, often engaging with related interests like anime, cosplay, sci-fi, and gadgets.

Technology and Social Media Usage: Users prefer YouTube for consuming content and are active on platforms like Reddit and Twitter. They use a mix of desktops, Android, and iOS devices.

Interests

TechnologyGamingVirtual RealityAnimeCosplaySci-FiGadgets

Device Breakdown

Social Media Usage

Thirdverse Top Competitors

Competitor	Estimated market share	Top domains
Resolution Games	20%	VR Gaming, Mobile Gaming, Family Entertainment
nDreams	15.5%	Premium VR Games, AAA Development, Original IP
Fast Travel Games	10.5%	VR Publishing, Narrative-driven Games, Co-op Experiences

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