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The Charles H. Wright Museum of African American History Target Audience

User Segments

Age: 52

Gender: Female

Occupation: University Professor

Education: Doctorate Degree, History

Age: 45

Gender: Male

Occupation: Non-profit Program Manager

Education: Master's Degree, Arts Administration

Age: 38

Gender: Female

Occupation: Independent Researcher

Education: Bachelor's Degree, African American Studies

Dr. Eleanor Vance

Dr. Eleanor Vance

Age: 52
Gender: Female
Occupation: University Professor
Education: Doctorate Degree, History
Industry: Education
Channels: YouTubeLinkedInFacebook

Goals

  • To deepen my understanding of diverse historical narratives and their impact on contemporary society
  • To discover unique cultural exhibitions that offer new perspectives and foster intellectual growth
  • To connect with a community of like-minded individuals who share a passion for cultural enrichment and historical preservation.

Pain Points

  • Difficulty finding comprehensive and well-researched historical information outside of academic texts
  • Limited access to immersive cultural experiences that go beyond superficial displays
  • Balancing work demands with personal time to pursue cultural interests and attend events.

The Charles H. Wright Museum of African American History Geographic Distribution

Primarily serving the Detroit metropolitan area, with a strong national presence, and a small but notable international visitor base interested in African American cultural institutions.

Top Countries

United States flag

United States

98.5%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.2%
Germany flag

Germany

0.2%
France flag

France

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The museum caters to a mix of household sizes, with a significant appeal to families (3-4 people). Visitors primarily fall within medium to high-income brackets.

Employment Status

Income Distribution

Education Level

The Charles H. Wright Museum of African American History Behavior Analysis

Behavior Profile

Cultural Explorer
Family Educator
Community Supporter
Group Organizer
Learning
Reflection
Engagement
Education
Exploration
History
Culture
Social Justice
Family Activities
Event Participation
Seeking Experiences
Supportive
Online Engagement
Travel
Volunteering
Networking

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