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TheViewPoint Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Head of Ad Sales, Major Broadcaster
Education: Master's Degree, Media Management
Age: 39
Gender: Male
Occupation: Director of Ad Operations, Niche Content Publisher
Education: Bachelor's Degree, Business Administration
Age: 33
Gender: Female
Occupation: VP of Monetization Strategy, Streaming Service
Education: Master's Degree, Marketing Analytics
Eleanor Vance
Goals
- Maximize CTV ad revenue by leveraging cutting-edge monetization platforms
- Gain greater control and transparency over ad inventory and direct deals
- Improve operational efficiency in managing complex ad workflows for large scale content.
Pain Points
- Struggling with fragmented ad monetization tools and lack of unified reporting
- Difficulty in attracting premium demand partners for specific inventory
- High operational overhead in managing direct campaigns and programmatic deals manually.
TheViewPoint Geographic Distribution
Primarily focused on North American markets, with strong presence in the US and Canada. Expanding into key European and ANZ regions for global reach.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users tend to have medium to high incomes, often in 3-4 person households, indicating established professionals.
Employment Status
Income Distribution
Education Level
TheViewPoint Behavior Analysis
Behavior Profile
Device Breakdown
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