Top Marketing Strategies for TheViewPoint

TheViewPoint User Persona

Name:

Sarah Williams

Age :

35

Gender :

Female

Occupation :

Media Director

Industry :

Advertising Agency

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Achieve maximum reach and engagement for client campaigns within budget constraints
• Stay ahead of the curve on the latest CTV advertising trends and technologies to provide cutting-edge solutions
• Demonstrate a strong ROI on CTV ad spending to retain clients and win new business.

Frustrations

• Lack of transparency in CTV advertising inventory and pricing
• Difficulty measuring cross-device campaign performance accurately
• Facing challenges in targeting specific audience segments effectively within the CTV landscape.

Name:

David Lee

Age :

42

Gender :

Male

Occupation :

Chief Marketing Officer

Industry :

E-commerce

Education :

MBA, Marketing

Preferred platforms

GOALS

• Increase brand awareness and drive direct response sales through effective CTV advertising campaigns
• Accurately track campaign performance and attribute results to specific CTV ad placements
• Optimize ad spend by leveraging data-driven insights to target the most valuable customer segments.

Frustrations

• Dealing with ad fraud and ensuring brand safety in the CTV ecosystem
• Difficulty in integrating CTV advertising data with other marketing channels for a holistic view
• Finding a scalable and cost-effective solution to manage and optimize CTV campaigns in-house.

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Programmatic Trader

Industry :

Demand-Side Platform (DSP)

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Execute successful CTV advertising campaigns for a diverse portfolio of clients with varying KPIs
• Identify and leverage premium CTV inventory at scale to maximize client campaign reach and impact
• Stay up-to-date on the latest programmatic buying strategies and technologies to maintain a competitive edge.

Frustrations

• Navigating complex and fragmented CTV advertising supply chain
• Encountering discrepancies in campaign reporting across different CTV platforms and publishers
• Dealing with technical challenges and limitations of existing programmatic buying tools for CTV.

TheViewPoint Geographic and Demographic Insights

Geographic Insights: TheViewPoint's primary market is the US, followed by Canada and the UK. This suggests a focus on English-speaking markets with high CTV adoption rates.

Demographic Insights: TheViewPoint's target audience skews slightly male and falls primarily within the 25-44 age range, aligning with demographics actively engaged in digital marketing.

TheViewPoint Socio-economic Profile

Household and Income Insights: TheViewPoint's audience typically has a middle-income range and household sizes of 2-4 people, reflecting common characteristics of marketing professionals.

Educational and Employment Insights: TheViewPoint primarily targets working professionals, particularly in full-time roles, with a strong majority possessing a University or College education.

TheViewPoint Behavioral Insights

Interest-Based Insights: Target users show high interest in digital marketing, programmatic advertising, CTV, OTT, data analytics, marketing technology, and advertising trends.

Technology and Social Media Usage: Target users prefer desktop devices and engage heavily on LinkedIn, reflecting their professional focus. YouTube, Facebook, and Twitter are also important channels.

TheViewPoint Top Competitors