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TheViewPoint Top Products
Brand Positioning
TheViewPoint positions itself as an intelligent CTV infrastructure platform, simplifying ad monetization and budget optimization for both publishers and advertisers by offering unprecedented automation, control, and transparency.
Customer Sentiments
Customer sentiment appears positive, as the platform addresses key frustrations like workflow complexity, lack of transparency, and ad fraud for both buyers and sellers, leading to better revenue and ROI. The focus on direct access and efficiency likely resonates well with target users seeking streamlined processes.
TheViewPoint Key Value Propositions
TheViewPoint's core value proposition is to provide intelligent CTV infrastructure that connects supply and demand partners, offering unprecedented automation, control, and transparency. This simplifies workflows, optimizes ad budgets, and maximizes ROI for both publishers and advertisers in the CTV advertising ecosystem.
TheViewPoint SWOT Analysis
Strengths
Direct path to premium CTV inventory.
Robust features for both sellers and buyers.
Part of Tatari Inc., implying strong backing.
Weaknesses
Pricing model not explicitly transparent online.
Primary physical location not stated, potentially impacting trust.
Reliance on integration with external DSPs for buyers.
Opportunities
Growing CTV market offers significant expansion potential.
Demand for fraud-free and brand-safe environments.
Further integration with emerging CTV platforms and technologies.
Threats
Intense competition from established AdTech players.
Rapidly evolving ad tech landscape requires constant innovation.
Potential for privacy regulations to impact targeting capabilities.
Market Growth Stage
Pace of Market Growth
TheViewPoint Target Audience
Geographic Insights
Primarily focused on North American markets, with strong presence in the US and Canada. Expanding into key European and ANZ regions for global reach.
Top Countries
United States
75% market share
Canada
10% market share
United Kingdom
5% market share
Australia
3% market share
Germany
2% market share
TheViewPoint Audience Segments
CTV Publisher Head of Ad Sales
30-55 years
Male • Female
North America • Europe • Asia
Agency Media Buyer Lead
35-60 years
Male • Female
Global
Independent CTV Content Creator
28-45 years
Male • Female
USA • Canada • UK
Brand Marketing Director
30-50 years
Male • Female
Major Economic Hubs
Ad Operations Specialist
25-40 years
Male • Female
Emerging Markets • APAC • LATAM
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor TheViewPoint
Interactive ROI Calculator
Create an interactive ROI calculator on TheViewPoint's website to showcase the potential return on investment for both sellers and buyers using the platform. This will allow potential clients to input their data and see a tangible estimate of the benefits they can expect, increasing engagement and lead generation.
Learn morePersonalized User Onboarding
Implement a personalized onboarding experience for new users based on whether they are a seller (CTV publisher) or a buyer (advertiser). Tailoring the onboarding process to their specific needs and goals within the CTV advertising ecosystem will improve user activation and platform adoption.
Learn moreIn-depth Buyer's Guide Creation
Develop a comprehensive buyer's guide to educate potential buyers and sellers on the complexities and opportunities within the CTV advertising landscape. The guide would cover topics such as ad monetization strategies, programmatic deals, brand safety, and advanced analytics, positioning TheViewPoint as a thought leader and trusted platform.
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