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The Quality Edit Target Audience

The target audience for The Quality Edit is primarily millennial and Gen X women who are interested in elevated lifestyle products and experiences. They are likely parents, homeowners, and professionals who are seeking reliable information and curated recommendations to navigate the overwhelming world of consumer goods.

User Segments

The Quality Edit Geographic Distribution

The Quality Edit's primary market is the US, with a significant 90% user share. Canada, the UK, Australia, and Germany represent smaller but growing markets.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The Quality Edit attracts a diverse household size, primarily 2-4 people, with a majority earning medium income, indicative of their value-conscious yet discerning audience.

Employment Status

Income Distribution

Education Level

The Quality Edit Behavior Analysis

Behavior Profile

Device Breakdown

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