Top Marketing Strategies for University City Housing

University City Housing User Persona

Name:

Emily Carter

Age :

22

Gender :

Female

Occupation :

Student

Industry :

Education

Education :

Bachelor's Degree, Biology

Preferred platforms

GOALS

• Finding a safe and affordable apartment close to Drexel's campus with enough space for her and her roommate
• Having a reliable internet connection for online classes and streaming
• Building a sense of community within her apartment building and exploring social events happening in University City

Frustrations

• Dealing with unresponsive landlords or slow maintenance requests
• Feeling isolated in a new city and struggling to meet people
• Managing a student budget while trying to enjoy the city's social scene

Name:

David Chen

Age :

25

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Securing a modern, well-maintained apartment with convenient access to public transportation for his commute to work in Center City
• Finding an apartment building with a gym or fitness center to maintain his active lifestyle
• Exploring different restaurants and nightlife options in the University City area

Frustrations

• Dealing with noisy neighbors or a lack of privacy in shared living spaces
• Feeling overwhelmed by the high cost of rent in desirable neighborhoods
• Struggling to find time for social activities and hobbies due to work demands

Name:

Maria Rodriguez

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Finding a stylish and comfortable apartment with in-unit laundry and modern amenities
• Living within walking distance of cafes, restaurants, and shops in University City
• Connecting with other young professionals in the area through social events and activities

Frustrations

• Dealing with limited parking options and traffic congestion around University City
• Balancing her social life with her career aspirations and personal growth goals
• Feeling overwhelmed by the number of choices and the competitive nature of the rental market

University City Housing Geographic and Demographic Insights

Geographic Insights: University City Housing primarily operates in the United States, targeting students and young professionals, with a 99% market share. The remaining 1% is distributed among countries like India, reflecting the global reach of online platforms.

Demographic Insights: University City Housing's target audience is primarily students and young professionals aged 18-34, with an even distribution between genders.

University City Housing Socio-economic Profile

Household and Income Insights: Most target users are students or young professionals living in shared housing (2-person households), typically in the low to medium income bracket.

Educational and Employment Insights: Primarily targeting students (70%), most users are currently pursuing university or college degrees (80%).

University City Housing Behavioral Insights

Interest-Based Insights: Target users show diverse interests, including music, movies, travel, food, technology, fitness, and sports, reflecting a typical young adult demographic.

Technology and Social Media Usage: Users are highly active on social media, particularly YouTube, TikTok, and Instagram. They utilize both mobile (Android and iOS) and desktop devices.

University City Housing Top Competitors