The Power Group Target Audience

The Power Group's target audience are businesses in need of public relations services, particularly in the food and beverage, restaurant, lifestyle, and consumer packaged goods (CPG) industries. They primarily serve the Dallas market but possess national capabilities. They cater to both monthly retainer clients and project-based clients.

User Segments

The Power Group Geographic Distribution

The Power Group's primary market is the United States, capturing 95% of their user base, with a minor international presence in Mexico, Canada, the UK, and Germany.

Top Countries

United States flag

United States

95%
Mexico flag

Mexico

2%
Canada flag

Canada

1.5%
United Kingdom flag

United Kingdom

1%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The Power Group's audience typically falls within the 'Medium' income bracket and resides in households of 2-4 people.

Employment Status

Income Distribution

Education Level

The Power Group Behavior Analysis

Behavior Profile

Device Breakdown

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