Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Edelman
Weber Shandwick
Top Marketing Channels
Edelman
- Content Marketing
- Examples: Thought leadership reports, Industry whitepapers, Blog posts
- Campaigns: Edelman Trust Barometer, The Future of Health, Brand New World
- Digital Advertising
- Examples: LinkedIn Ads, Google Display Network, Programmatic advertising
- Campaigns: B2B Lead Generation Campaigns, Corporate Reputation Campaigns, Crisis Communications Support
- Social Media Marketing
- Examples: LinkedIn company page, Twitter feeds, Instagram campaigns
- Campaigns: Purpose-Driven Brand Stories, Employee Advocacy Programs, Global Engagement Campaigns
Top Sales Channels
- Direct Sales (Enterprise)
- Client relationship managers, Business development executives, Account-based marketing
- Customized Proposal Presentations, Strategic Client Workshops, Partnership Development Initiatives
- Referral Programs
- Client testimonials, Industry network referrals, Partner recommendations
- Client Success Stories Promotion, Partner Referral Incentives, Industry Leader Endorsements
- Industry Events & Conferences
- Sponsorships, Speaking engagements, Booth presence
- World Economic Forum Presence, Cannes Lions Activations, SXSW Panels
The Power Group SWOT Analysis
Strengths
Global reach
extensive network
deep industry expertise across various sectors
strong reputation for crisis management.
Weaknesses
Can be perceived as high-cost
potentially less agile for smaller clients
large bureaucracy.
Opportunities
Expansion into emerging markets
leveraging AI for predictive analytics in PR
growing demand for integrated digital services.
Threats
Intense competition from smaller
specialized agencies
rapid shifts in media consumption habits
economic downturns affecting marketing budgets.
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