The Goodwin Company Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Finsbury Glover Hering

Brunswick Group

Edelman Financial Communications

Top Marketing Channels

Finsbury Glover Hering

Content Marketing
Examples: Thought leadership reports, Industry whitepapers, Expert interviews
Campaigns: Global Economic Outlook Series, The Future of Finance, ESG in Practice

Digital PR & Media Relations
Examples: Press releases, Media advisories, Op-eds in major financial publications
Campaigns: Crisis Communications Preparedness, M&A Announcement Support, Regulatory Change Impact Analysis

LinkedIn Marketing
Examples: Company page updates, Employee advocacy posts, Targeted ad campaigns
Campaigns: Strategic Advisory Insights, Talent Acquisition Campaign, Sector-Specific Deep Dives

Direct Outreach/Networking
Conference attendance, Industry events, Personal introductions
Executive Networking Summit, Client Appreciation Event, Strategic Partnering Initiatives

Referral Programs
Client referrals, Partner firm introductions, Industry association recommendations
Preferred Partner Referral Program, Strategic Alliance Builder, Member-Exclusive Services

Consultative Sales
Customized proposals, Client workshops, Strategic advisory sessions
Tailored Solution Discovery Workshop, Future-Proofing Your Brand Initiative, Growth Strategy Consultation

Global reach and reputation

Deep expertise in financial and crisis communications

Strong network of high-profile clients

Potentially high service fees

Less focus on small to medium-sized firms

Reliance on bespoke

project-based work

Growing demand for ESG and sustainability communications

Expansion into new emerging markets

Increased need for digital crisis management

Intense competition from boutique agencies

Economic downturn impacting corporate budgets

Reputational risks associated with client controversies