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The Farm Project Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 42
Gender: Male
Occupation: Healthcare Administrator
Education: Master's Degree, Health Administration
Age: 35
Gender: Female
Occupation: University Lecturer
Education: Master's Degree, Environmental Studies
Sophia Chen
Goals
- To provide her family with healthy, organic, and pesticide-free food options grown at home
- To reduce her household's environmental footprint by adopting sustainable living practices and minimizing food waste
- To educate her children about where food comes from and the importance of sustainable agriculture.
Pain Points
- Difficulty sourcing truly organic and locally grown produce consistently in her urban environment
- Lack of time due to demanding work schedule to manage complex gardening systems or frequent grocery trips
- Concern over the increasing cost of high-quality, health-conscious food for her family.
The Farm Project Geographic Distribution
Primarily focused on the US and Canada, with emerging interest in other developed nations. Urban and suburban areas are key.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly 3-4 person households with medium to high income, indicative of families able to invest in home growing.
Employment Status
Income Distribution
Education Level
The Farm Project Behavior Analysis
Behavior Profile
Device Breakdown
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