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Major Markets
United States
Canada
United KingdomKey Competitors
The Layered Home Top Products
Brand Positioning
The Layered Home is a Virginia-based design consultancy uniquely blending personalized interior decorating and home staging with specialized production design for film, emphasizing local sourcing and diverse aesthetic integration.
Customer Sentiments
Customer sentiment appears positive, as the business aims to help clients feel their house is a 'home' and maximize sale value, indicating a focus on client satisfaction and tangible results. The dual specialization also suggests they are meeting diverse needs in both residential and entertainment sectors.
The Layered Home Key Value Propositions
The Layered Home offers personalized design that layers multiple styles to create unique spaces, coupled with expert staging to maximize property value. Additionally, they provide creative and efficient production design for the film industry, offering a comprehensive and diverse service portfolio.
The Layered Home SWOT Analysis
Strengths
Dual specialization in residential and production design.
Strong emphasis on personalized, unique spaces.
Commitment to local sourcing and community.
Weaknesses
Limited to Virginia service area, restricting reach.
No mention of subscription models for recurring revenue.
Relies heavily on owner's expertise (Jordanne Duffy).
Opportunities
Expansion into virtual design consultations for wider reach.
Partnerships with local real estate agencies for staging.
Increased demand for unique production design in film industry.
Threats
Competition from established interior design firms.
Economic downturns impacting home buying/selling and film budgets.
DIY design trends reducing need for full-service design.
Market Growth Stage
Pace of Market Growth
The Layered Home Target Audience
Geographic Insights
The Layered Home primarily serves clients across Virginia, specifically Northern and Central regions. Their focus is exclusively within the United States.
Top Countries
United States
100% market share
Canada
0% market share
United Kingdom
0% market share
Australia
0% market share
Germany
0% market share
The Layered Home Audience Segments
The Aspirational Homeowner
30-65 years
Male • Female
Northern Virginia • Central Virginia
The Savvy DIYer
25-70 years
Male • Female
Northern Virginia • Central Virginia
The Strategic Seller/Agent
30-65 years
Male • Female
Northern Virginia • Central Virginia
The Production Visionary
25-55 years
Male • Female
Virginia • USA (Project-based)
The Community Collaborator
35-60 years
Male • Female
Stafford, VA • Northern Virginia • Central Virginia
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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