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The Dogpound Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Managing Director, Investment Banking
Education: MBA, Finance
Age: 48
Gender: Male
Occupation: Senior Partner, Corporate Law
Education: JD, Law
Age: 35
Gender: Female
Occupation: Management Consultant
Education: Master's in Management, Business
Evelyn Chen
Age: 42
Gender: Female
Occupation: Managing Director, Investment Banking
Education: MBA, Finance
Industry: Finance
Channels: LinkedInInstagramYouTube
Goals
- Maintain peak physical and mental performance to sustain a demanding career
- Optimize fitness routine for maximum efficiency given limited time
- Find exclusive wellness experiences that align with a high-end lifestyle.
Pain Points
- Lack of time for consistent and effective workouts
- Difficulty finding highly qualified and discreet fitness professionals
- Managing stress and preventing burnout from a high-pressure job.
The Dogpound Geographic Distribution
Primarily serving the US market, especially NY and LA, with a growing international presence through its virtual platform.
Top Countries
United States
80%
Canada
5%
United Kingdom
4%
Australia
3%
United Arab Emirates
2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target audience consists of high-income individuals, likely with smaller household sizes, prioritizing luxury fitness.
Employment Status
Income Distribution
Education Level
The Dogpound Behavior Analysis
Behavior Profile
Personalized
Results-Driven
Health-Conscious
Convenience
Flexibility
Community
Exclusivity
Well-being
Online Content
Social Media
Fitness Goals
Luxury Travel
High-End Fashion
Gourmet Cooking
Wellness Lifestyle
Self-Care
Holistic Approach
Time-Constrained
Goal-Oriented
Device Breakdown
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