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The Cool Down Target Audience

The Cool Down targets individuals and families who are concerned about climate change and want to make eco-friendly choices. They appeal to those seeking information and resources on sustainable living, green technology, and ethical consumption. Their audience likely includes a mix of demographics with a shared interest in environmental responsibility.

User Segments

The Cool Down Geographic Distribution

The Cool Down's primary markets are English-speaking countries with strong environmental consciousness, with the US and Canada dominating user base.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The Cool Down's audience is largely middle-income, with households of 2 or families of 3-4 being most prevalent.

Employment Status

Income Distribution

Education Level

The Cool Down Behavior Analysis

Behavior Profile

Device Breakdown

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