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The Bar 9 Agency is a fractional CMO firm that offers strategic marketing solutions to businesses without the cost of a full-time executive. They specialize in various industries, including AgTech, FinTech, and Non-Profits, providing services like strategy development, KPI establishment, positioning, and vendor management. The agency is headed by Travis Franklin, a seasoned marketing professional with over 25 years of experience.
Company : The Bar 9 Agency
Industry : Marketing & AdvertisingFractional CMOBusiness Services
The Bar 9 Agency Key Value propositions
The Bar 9 Agency SWOT Analysis
Strengths
Niche expertise in growing industriesExperienced leadership with proven track recordFlexible and scalable service offerings
Weaknesses
Limited brand awareness and market presencePotential challenges in attracting and retaining top talentDependence on specific industry sectors
Opportunities
Expanding service offerings to cater to wider business needsLeveraging digital marketing to enhance reach and visibilityStrategic partnerships and collaborations for growth
Threats
Competition from established marketing agencies and consultanciesEconomic downturn impacting client budgetsRapid evolution of marketing trends and technologies
Top Marketing Strategies for The Bar 9 Agency
Content Marketing & Thought Leadership
Establish The Bar 9 Agency as a thought leader in the fractional CMO space by creating valuable content for their target industries. This strategy will attract potential clients seeking expert advice and demonstrate the agency's deep understanding of their specific needs.
Strategic Partnerships and Referral Programs
Partner with complementary businesses serving The Bar 9 Agency's target audience, like marketing technology companies or industry associations. This strategy will expand the agency's reach and leverage the networks of partners to generate referrals and new business opportunities.
Targeted Digital Advertising Campaigns
Utilize targeted digital advertising platforms like LinkedIn and Google Ads to reach business owners and CEOs in the agency's key industries. This strategy will generate qualified leads and drive website traffic, leading to more inbound inquiries and potential clients.
The Bar 9 Agency User Persona
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Preferred platforms
GOALS
Frustrations
The Bar 9 Agency Geographic and Demographic Insights
Geographic Insights: The Bar 9 Agency's primary market is the United States, capturing a significant 90% share. Canada and the United Kingdom follow with 3% and 2% market share, respectively.
Top Countries
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%
Demographic Insights: The Bar 9 Agency's target audience primarily comprises individuals aged 35-54, predominantly male, reflecting leadership roles in growing businesses.
Age Distribution
Gender Distribution
The Bar 9 Agency Socio-economic Profile
Household and Income Insights: The Bar 9 Agency's services appeal to a mix of household sizes, primarily those with 3-4 members, aligning with their target audience's income levels, largely classified as medium to high.
Educational and Employment Insights: The majority of The Bar 9 Agency's clientele are highly educated, with a large proportion being business owners holding at least a University or College degree.
Households Size
Income Distribution
Education Level
Employment Status
The Bar 9 Agency Behavioral Insights
Interest-Based Insights: The Bar 9 Agency's target audience is interested in business development, technology trends, industry events, investment opportunities, marketing innovation, sustainable practices, and leadership.
Technology and Social Media Usage: The target audience prefers LinkedIn, YouTube, and Facebook. They primarily use desktops, followed by Android and iOS devices.
Interests
Device Breakdown
Social Media Usage
The Bar 9 Agency Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Chief Outsiders | 35.5% | Fractional CMO, Executive Consulting, Mid-Market Focus |
| Growth Geeks | 24.5% | Digital Marketing, Growth Hacking, SMB Focus |
| Fractional CMOs | 18% | Fractional CMO, Marketing Strategy, Various Industries |
