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Executive Summary

The Bar 9 Agency is a fractional CMO firm that offers strategic marketing solutions to businesses without the cost of a full-time executive. They specialize in various industries, including AgTech, FinTech, and Non-Profits, providing services like strategy development, KPI establishment, positioning, and vendor management. The agency is headed by Travis Franklin, a seasoned marketing professional with over 25 years of experience.

Industries

Marketing & AdvertisingFractional CMOBusiness Services

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

The Bar 9 Agency Top Products

Brand Positioning

Customer Sentiments

The Bar 9 Agency Key Value Propositions

Fractional CMO
Strategic Marketing
Industry Expertise
Flexible Solutions

The Bar 9 Agency SWOT Analysis

Strengths

Niche expertise in growing industries

Experienced leadership with proven track record

Flexible and scalable service offerings

Weaknesses

Limited brand awareness and market presence

Potential challenges in attracting and retaining top talent

Dependence on specific industry sectors

Opportunities

Expanding service offerings to cater to wider business needs

Leveraging digital marketing to enhance reach and visibility

Strategic partnerships and collaborations for growth

Threats

Competition from established marketing agencies and consultancies

Economic downturn impacting client budgets

Rapid evolution of marketing trends and technologies

The Bar 9 Agency primarily operates in the marketing and advertising industry. They specialize in providing fractional CMO services. Their target market includes businesses in various industries, notably AgTech, FinTech, Blue Collar B2B, Cannabis Tech, and Non-Profits.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

The Bar 9 Agency Target Audience

View Details

Geographic Insights

The Bar 9 Agency's primary market is the United States, capturing a significant 90% share. Canada and the United Kingdom follow with 3% and 2% market share, respectively.

Top Countries

United States flag

United States

90% market share

Canada flag

Canada

3% market share

United Kingdom flag

United Kingdom

2% market share

Australia flag

Australia

1.5% market share

Germany flag

Germany

1% market share

The Bar 9 Agency Audience Segments

The Bar 9 Agency's target audience consists primarily of businesses in need of marketing leadership but lacking the budget for a full-time CMO. They specifically target industries such as Ag Services, AgTech, Blue Collar B2B Services, Cannabis Tech, FinTech, and Non-Profits. These businesses are likely experiencing rapid growth, facing unique challenges, or seeking to optimize their marketing ROI.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor The Bar 9 Agency

Content Marketing & Thought Leadership

Establish The Bar 9 Agency as a thought leader in the fractional CMO space by creating valuable content for their target industries. This strategy will attract potential clients seeking expert advice and demonstrate the agency's deep understanding of their specific needs.

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Strategic Partnerships and Referral Programs

Partner with complementary businesses serving The Bar 9 Agency's target audience, like marketing technology companies or industry associations. This strategy will expand the agency's reach and leverage the networks of partners to generate referrals and new business opportunities.

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Targeted Digital Advertising Campaigns

Utilize targeted digital advertising platforms like LinkedIn and Google Ads to reach business owners and CEOs in the agency's key industries. This strategy will generate qualified leads and drive website traffic, leading to more inbound inquiries and potential clients.

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