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The Bar 9 Agency is a fractional CMO firm that offers strategic marketing solutions to businesses without the cost of a full-time executive. They specialize in various industries, including AgTech, FinTech, and Non-Profits, providing services like strategy development, KPI establishment, positioning, and vendor management. The agency is headed by Travis Franklin, a seasoned marketing professional with over 25 years of experience.
Major Markets
Key Competitors
Niche expertise in growing industries
Experienced leadership with proven track record
Flexible and scalable service offerings
Limited brand awareness and market presence
Potential challenges in attracting and retaining top talent
Dependence on specific industry sectors
Expanding service offerings to cater to wider business needs
Leveraging digital marketing to enhance reach and visibility
Strategic partnerships and collaborations for growth
Competition from established marketing agencies and consultancies
Economic downturn impacting client budgets
Rapid evolution of marketing trends and technologies
The Bar 9 Agency primarily operates in the marketing and advertising industry. They specialize in providing fractional CMO services. Their target market includes businesses in various industries, notably AgTech, FinTech, Blue Collar B2B, Cannabis Tech, and Non-Profits.
The Bar 9 Agency's primary market is the United States, capturing a significant 90% share. Canada and the United Kingdom follow with 3% and 2% market share, respectively.
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1% market share
The Bar 9 Agency's target audience consists primarily of businesses in need of marketing leadership but lacking the budget for a full-time CMO. They specifically target industries such as Ag Services, AgTech, Blue Collar B2B Services, Cannabis Tech, FinTech, and Non-Profits. These businesses are likely experiencing rapid growth, facing unique challenges, or seeking to optimize their marketing ROI.
Data shown in percentage (%) of usage across platforms
Establish The Bar 9 Agency as a thought leader in the fractional CMO space by creating valuable content for their target industries. This strategy will attract potential clients seeking expert advice and demonstrate the agency's deep understanding of their specific needs.
Learn morePartner with complementary businesses serving The Bar 9 Agency's target audience, like marketing technology companies or industry associations. This strategy will expand the agency's reach and leverage the networks of partners to generate referrals and new business opportunities.
Learn moreUtilize targeted digital advertising platforms like LinkedIn and Google Ads to reach business owners and CEOs in the agency's key industries. This strategy will generate qualified leads and drive website traffic, leading to more inbound inquiries and potential clients.
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