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Industry Landscape
The cloud FinOps industry is experiencing rapid growth driven by the increasing complexity and scale of cloud adoption. Organizations are actively seeking solutions to gain better visibility, control, and optimization over their multi-cloud spending. The focus is on bridging the gap between finance and engineering to ensure financial accountability and efficiency in cloud operations. Automation and AI are becoming critical for identifying anomalies and recommending optimizations.
Total Assets Under Management (AUM)
Cloud Spending in United States
~Over $7.5 Billion (managed by Ternary for its customers)
(20-30% CAGR)
- Increased adoption of multi-cloud strategies.
- Rising demand for cost efficiency and optimization.
- Growth in FinOps maturity and tooling.
Total Addressable Market
30 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI/ML-Driven Anomaly Detection and Predictive Analytics
Advanced AI and Machine Learning models are increasingly being used to automatically identify subtle cost anomalies, predict future spend with higher accuracy, and recommend proactive optimization strategies.
Serverless and Container Cost Optimization
As organizations adopt serverless functions and containerized applications (e.g., Kubernetes), specialized tools and methodologies are emerging to accurately track and optimize costs within these ephemeral and dynamic environments.
FinOps as Code/Automated FinOps Workflows
The trend towards 'everything as code' is extending to FinOps, allowing for the automation of cost allocation, policy enforcement, and optimization actions through programmatic interfaces and GitOps-like workflows.
Impactful Policy Frameworks
Federal Cloud Smart Strategy (2019)
The U.S. Federal Cloud Smart Strategy (2019) is a multi-faceted approach emphasizing security, procurement, and workforce development in cloud adoption across federal agencies.
This policy drives increased cloud adoption and multi-cloud strategies within the public sector, directly increasing the demand for robust FinOps solutions like Ternary to manage complex spending across agencies.
NIST Cloud Computing Forensic Science Challenges (Ongoing)
NIST continues to release publications and frameworks related to cloud security, privacy, and forensic science, aiming to standardize practices and build trust in cloud environments.
While not a direct spending regulation, NIST guidelines influence procurement decisions, encouraging solutions that offer granular visibility and auditability of cloud resource usage and costs, benefiting FinOps platforms that provide detailed allocation and reporting.
American Innovation and Choice Online Act (Proposed, 2022)
This proposed U.S. legislation (2022) aims to curb anti-competitive practices by large tech platforms, which could indirectly affect cloud marketplace dynamics and pricing for businesses.
If enacted, this could potentially influence cloud provider pricing models and marketplace terms, creating a more dynamic environment where cost optimization and multi-cloud flexibility become even more crucial for businesses and where independent FinOps solutions like Ternary can provide an unbiased view.
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