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Ternary is a multi-cloud FinOps platform that provides businesses with tools to understand, manage, and optimize their cloud spending. They offer a SaaS platform and a self-hosted solution, catering to various customer needs and preferences. Ternary emphasizes its simple pricing model, industry expertise, and strong customer relationships.
Company : Ternary
Industry : Cloud Financial ManagementFinOpsSaaS
Ternary Key Value propositions
Ternary Latest news
Multi-cloud FinOps platform
Ternary's multi-cloud FinOps platform helps you visualize, understand, and optimize spend across your multi-cloud environment.
Ternary | LinkedIn
Nov 23, 2023 ... Ternary | 2071 followers on LinkedIn. https://ternary.app ... In a new blog, Ternary's Chief Product ... She then highlights the latest developments ...
Integrations
With Ternary's extensible API integrations, leverage functionality from multiple CSPs, plus Datadog, AWS CloudWatch, Jira Cloud, and more.
The Era of 1-bit LLMs: ternary parameters for cost-effective computing
That's important for new applications to emerge where this happens on lots of data. You can't run LLMs at scale on tasks like Google might (every webpage) ...
Ternary SWOT Analysis
Strengths
Strong customer relationshipsIndustry ExpertiseSimple pricing model
Weaknesses
Relatively new companyLimited brand awarenessPotential competition from established players
Opportunities
Expand into new marketsDevelop partnerships with cloud providersEnhance product offerings with AI and automation
Threats
Intense competition in the FinOps marketRapid technological advancementsEconomic downturn impacting cloud spending
Top Marketing Strategies for Ternary
Value-Based Pricing Implementation
Ternary can implement a value-based pricing model, where pricing is determined based on the value delivered to customers. This approach allows Ternary to charge a premium for its robust features and expertise, differentiating itself from competitors with simpler offerings.
Personalized User Onboarding
Ternary can create a personalized onboarding experience for new users, guiding them through the platform's features and benefits tailored to their specific needs. This approach helps users quickly understand the value of Ternary and promotes higher engagement and retention.
Ternary User Persona
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GOALS
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Ternary Geographic and Demographic Insights
Geographic Insights: Ternary's primary market is the US, followed by the UK, Canada, Germany, and Australia
Top Countries
United States
60%
United Kingdom
10%
Canada
8%
Germany
7%
Australia
5%
Demographic Insights: Ternary's target audience is primarily males aged 25-44, reflecting the demographics of tech decision-makers.
Age Distribution
Gender Distribution
Ternary Socio-economic Profile
Household and Income Insights: Ternary's users typically have moderate to high incomes and live in households of 2-4 people.
Educational and Employment Insights: Most users are employed full-time, likely in tech roles, with a university or college education.
Households Size
Income Distribution
Education Level
Employment Status
Ternary Behavioral Insights
Interest-Based Insights: Ternary users show strong interests in cloud computing, DevOps, and related fields, reflecting their professional focus.
Technology and Social Media Usage: Ternary users prefer desktop devices and engage heavily on LinkedIn, indicating a professional online presence.
Interests
Device Breakdown
Social Media Usage
Ternary Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Cloudability | 25.5% | Cloud Financial Management, Cost Optimization, SaaS |
| ProsperOps | 15.3% | Cloud Cost Optimization, AWS Cost Optimization, FinOps Automation |
| Spot by NetApp | 10.2% | Cloud Cost Optimization, Spot Instances, Cloud Automation |
