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Tekstad Target Audience
User Segments
Age: 52
Gender: Female
Occupation: State Government CIO
Education: Doctorate Degree, Public Administration
Age: 48
Gender: Male
Occupation: University IT Director
Education: Master's Degree, Computer Science
Age: 45
Gender: Female
Occupation: Public Administration IT Lead
Education: Master's Degree, Information Systems
Dr. Eleanor Vance
Goals
- Modernize legacy IT infrastructure to improve citizen services and operational efficiency
- Ensure robust cybersecurity posture for sensitive government data and systems
- Implement data-driven decision-making frameworks across state agencies.
Pain Points
- Bureaucratic hurdles and slow procurement processes hindering technology adoption
- Talent shortages in specialized IT fields within the public sector
- Managing diverse stakeholder expectations with limited resources and budget constraints.
Tekstad Geographic Distribution
Tekstad primarily targets the US market, serving various state governments and enterprises. There's a minor presence in Canada, UK, Australia, and Germany, indicating potential for international expansion.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users typically reside in 3-4 person households with high income levels, indicating executive or senior management roles within organizations.
Employment Status
Income Distribution
Education Level
Tekstad Behavior Analysis
Behavior Profile
Device Breakdown
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