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TED Target Audience

TED's target audience is broad, encompassing individuals of various ages, professions, and backgrounds who share a passion for learning and exploring new ideas. This includes educators, entrepreneurs, professionals, students, and anyone seeking intellectual stimulation and engagement with global issues.

User Segments

TED Geographic Distribution

TED's largest user base is in the US, followed by emerging markets like India. English-speaking countries show strong engagement.

Top Countries

United States flag

United States

40%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Australia flag

Australia

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

TED users typically come from households of 2-4 people and a majority fall within the middle-income range.

Employment Status

Income Distribution

Education Level

TED Behavior Analysis

Behavior Profile

Device Breakdown

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